Media Groups Honored at NAMLE Media Literacy Education Conference
For Immediate Release
Contact: Karen Zill, Communications Chair OR Jessica Z. Brown, Marketing Chair,
Tel.: 202-364-8644 314-567-0265
E-mail: [email protected] [email protected]
The National Association for Media Literacy Education (NAMLE)
has honored three mainstream media organizations and their staffs for exemplary
efforts to incorporate media literacy into their on-going programming and
community outreach efforts.
Media Literate Media Awards were
given to the following organizations during a special awards presentation at
NAMLE's national conference, "Bridging
Literacies: Critical Connections in a Digital World," held in Detroit
earlier this month.
The
Independent Film Channel (IFC ) Media Project: Jennifer Caserta, Executive
Vice President and General Manager; and Lauren Burack,
VP Marketing
Longhouse Media, Tracy
Rector and Annie Silverstein
Media and Extra Units
of PBS's Newshour with Jim Lehrer
Jeffrey
Brown, Senior Media
Correspondent, Leah Clapman, Extra Editor, and
Anne
Bell, Public Relations
"Each
of the awardees has forwarded the concepts of media literacy through
programming and outreach initiatives that have been widely viewed by
audiences," award committee chair and past NAMLE president, Dr. Lynda Bergsma,
said. "NAMLE's work - to expand
and improve the practice of media literacy education in the United
States-becomes that much easier when such exemplary work is being produced to
recognize and support media literacy education."
On
hand to accept IFC's award, Kent Rees, Vice President of Marketing, said, "If we as a society are to harness the true
potential of media, we must meet, communicate, challenge, share and empower
ourselves to consume and create media in ways that strengthen global
citizenship. That is the goal of
'Make Media Matter.' At IFC, we welcome, expect and even demand an informed and
critical audience, who hold us and what we present, to a higher standard."
Following
the award ceremony, NAMLE president Sherri Hope Culver commented on the awards:
"Media literacy is critical to all educational environments, but we bestow the
award to media companies because NAMLE is aware of the powerful influence the
media has on its audience. As an
organization we want to recognize and honor those companies that use the power
of their distribution, through cable, television or other means, to promote the
concepts of media literacy."
Among
the previous winners of NAMLE's (formerly AMLA) Media
Literate Media Award are NPR's On the
Media; Comedy Central's The Daily
Show with Jon Stewart; Creative Commons;
Walden Media; and the Ella Baker Center for Human Rights.
Learn more about current and past Media Literate Media award winners at namle.net/about/media-literate-media-awards/meet-all-the-winners
NAMLE is the leading
membership organization for educators and youth media practitioners working in
media literacy education. It
publishes the Journal
of Media Literacy Education, an on-line,
peer-reviewed journal that complements its Core Principles of Media Literacy
Education. For more information about NAMLE and the Media Literate Media Awards please visit our web site: www.NAMLE.net
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