Beach Tennis USAŽ, is happy to announce the appointment of James Lorenzo as President of the company.

Lorenzo, partner of the New York-based event and production company Imagine It Events and Entertainment, has overseen production of every major event for Beach Tennis USA since the sport was launched in 2005. In the past, Lorenzo worked closely with Marlboro Team Penske and produced the unveiling of the Marlboro Team Penske Race Car at the Biltmore Hotel in Miami, Florida. He has also been the President and Owner of DJ Productions since that company's inception 21 years ago.

Mr. Lorenzo will be overseeing all day-to-day operations for Beach Tennis USA, as well as maintaining his role in producing all the company's major events. Lorenzo replaces Fred Finkelstein, who will assume his new role as Chairman of the Advisory Board for the National Beach Tennis Association (NBTA).

The City of Long Beach, New York and Beach Tennis USA announced that this August will be known as "Beach Tennis Month" throughout the city. Long Beach plans to incorporate the sport into a number of parks and recreations programs.

The Long Beach Parks and Recreation Department will include beach tennis instructions as part of their regular programs throughout the month. Earlier this summer, the city of Long Beach constructed several permanent beach tennis courts at Grand Blvd. and Broadway for use by local leagues. To learn more about these and other similar programs, visit www.longbeachny.org. Beach Tennis USA is also a sponsor of this year's Long Beach Summer Concert Series, which takes place every Wednesday, at 8:00 p.m., on New York Avenue beach and every Thursday on Neptune Boulevard beach until Labor Day. Long Beach will, for the fourth straight season, host the 2008 National Beach Tennis Championship.

Long Beach, NY was the setting for some incredible pro beach tennis action on Saturday, August 9. The Tri-State Open featured 16 Men's and Women's Pro division teams battling it out in preparation for this year's National Championship.

In the Men's Pro division, Whitney "The Sandman" Kraft and Devin Wakeford defeated Frank Lorenzetti and George Wilkinson 8-4. For Kraft, it was his first tour victory since winning the 2007 St. Patty's Day Smash in Delray Beach, FL, with then-partner Andy Lake.

In the Women's Pro division, three-time national champ Nadia Johnston, and interim partner Nicole Melch, completely dismantled Katrina Marino and Abbey Tayler, 8-0. It's still unclear as to who Johnston will be paired with at this year's National Championship where she'll defend her title for the fourth straight season.

CW11's Morning News Meteorologist Linda Church was on the sand in Long Beach, NY trying out the sport for the first time. Beach Tennis USA Founder and Commissioner Marc Altheim as well as local athletes, including three-time defending women's champ Nadia Johnston also got in on the action.

ABC7's Meteorologist Heidi Jones tries beach tennis for the first time on the sands of Long Beach, NY. Watch as Nadia Johnston teaches her a few great tips!

Check out the feature on beach tennis in Long Beach, NY from Cablevision's Neighborhood Journal as Beach Tennis USA gears up for the National Championship!

If you want to live the beach tennis lifestyle, then you need official Beach Tennis USA gear. We've got a full line of men's and women's shirts, hats, sand socks, and the patented Beach Tennis USA Net System, by Cobra Sports.

Vote now for your favorite Beach Tennis USA Ball Girl. The girls with the most votes will be featured in the 2009 Beach Tennis USA Calendar. Vote as often as you wish until Oct 1.

DON'T MISS Beach Tennis Bermuda's 1st International Beach Tennis Tournament at Horseshoe Bay Beach. Host Hotel: The Fairmont Southampton Resort - Special Hotel Rate for Beach Tennis Event. You couldn't pick a more beautiful spot for a beach tennis tournament. Click here to listen to Beach Tennis Bermuda founder, Tony Brannon on this month's BTUSA Podcast.

The 2008 Beach Tennis USA National Tour made a stop in Isle of Palms in Charleston, SC on Saturday, August 16. The Men's finals match of the Beach Tennis Charleston Open featured a rematch of the SoCal Series Slam finals, as hometown favorites Chris Henderson and Phil Whitesell faced Brett Johnson and Mike Edison of Clearwater, FL. The match went to a tie-breaker round, where the boys from Florida edged out their competition 7-3.

The teams have faced one another in finals matches twice already this season, with one win for each team. It will be interesting to see if these teams can make it to the finals yet again in the National Championship to see who will take the rubber match.

In the Women's pro division, relative newcomers Kristin Whitehead and Gabriella Oreira beat out Evelyn Bull and Molly Dargan 8-4.