The Dive Industry Professional
April 1, 2012 - Vol 12, Issue 4 |
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Dive Industry Professional
EDITOR: Gene Muchanski
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| Greetings! | |
Editorial: Creating Your Vision
Welcome to the April 2012 edition of The Dive Industry Professional. We're getting ready for the Northwest Dive & Travel Expo and are excited to see all the Divers and Exhibitors from the Pacific North West. Regional Shows are very important to our Industry because they are the epicenter of a geographical area of the country. We were reminded of that when we ran a list of the 2012 exhibitors at the show and realized that although many were international in scope and exhibit at all the shows, there was an amazing number of local exhibitors that only exhibit at the Northwest Dive & Travel Show. So if you think that all shows are alike, think again.
Dive Industry Association and Dive News Network will host the second annual Industry Luncheon & Seminar for Dive Business Leaders attending the Dive & Travel Expo. It's a very positive step in the right direction when Industry Leaders get together and the topic is "Creating & Communicating an Industry Vision." It's even more significant when world-class companies like American Underwater Products, Constant Contact and Palo Alto Software sponsor the event ! So once again we see that progressive companies in Dive are learning new ways to build their products, reach their customers and run their business successfully. They are thinking and rethinking their business strategies and using modern tools to get the job done quicker and more efficiently. Progressive companies are also entering new market segments and profiting from strategic alliances with the Travel Shows and the Surf Expo. All of these efforts are a positive sign for our industry and Dive Industry Association is delighted to be on the cutting edge of reinventing a more powerful and successful dive industry. Have a great Spring. See you in Tacoma.
Best wishes for success,
Gene Muchanski Editor, The Dive Industry Professional |
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| Marketing - Communication | |
"Communicating Your Vision"
by Gene Muchanski
 Every business has a purpose for being in business. That purpose is your vision and if you want your customers to know what your vision is, you have to tell them. So we are looking at a simple three-step process where we first define our purpose, articulate that into a reasonable vision and communicate that with our audience. Sounds easy enough.
Understanding your business well enough starts with knowing why you are in business in the first place. What is it you want to do for people? Do you want to manufacturer products, or distribute them, or resell them to the ultimate consumer? Or do you want to provide a service for people that has value to them? All of these questions are explored in the first two steps of the business start-up process called Personal Assessment and Feasibility Study. Once you know what you want to do and what the business is going to do, it's time to start the "Business Planning" process... Read More |
| Shows & Events |  Northwest Dive & Travel Expo - April 21-22, 2012
The Largest Consumer Dive & Travel Show in the Pacific Northwest, now in it's 5th Year! The Northwest Dive & Travel Expo 2012 will take place this year at the Greater Tacoma Convention & Trade Center April 21-22 (with an exhibitor / industry-only day on Friday April 20) and this year the expo is offering visitors more information, more dive industry connections and more fun! Read more |
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FREE Business Seminar & Sponsors | |
"Communicating a Shared Vision"
A FREE Business Lunch & Learn
Dive Industry Association and Dive News Network will host a FREE Business Luncheon at the Northwest Dive & Travel Expo in Tacoma, WA on Friday, April 20, 2012. This second annual Industry Luncheon is sponsored by American Underwater Products (AUP), Constant Contact and Palo Alto Software. Keynote Speakers are Sabrina Parsons, CEO of Palo Alto Software and Dana Pethia, Regional Development Director of Constant Contact. Reservations are required (RSVP) via Scubaocity. Read more
Sponsors
  
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| Welcome New Members | |
New Members are the lifeblood of any organization. Please extend a warm welcome to our new Dive Industry Members. You can access their complete contact information by going to our Trade Directory website at www.DiveIndustry.net/directory
304 - Life Support Technologies, Inc. - Service Organization. Glenn Butler, CEO. email: info@lifesupport-usa.com Web: www.lifesupport-usa.com
305 - Scuba Sport Magazine - Media. Joseph Froelich, Publisher. email: joef@scubasportmag.com Web: www.scubasportmag.com |
| Charter Member & Member Renewals | |
We would like to thank the following Members for renewing with us for another year. Please go to their web sites and become familiar with your fellow members. You can access their complete contact information at www.DiveIndustry.net/directory
006 - Women's Scuba Association - Service Organization. Jennifer King, CEO. email: kingfish21@cfl.rr.com Web: www.american-partisan.com
059 - Lorraine Sadler - Professional Educator. Lorraine Sadler, Owner, Mer-Made Consultants. email: Lsadler@usc.edu
127 - Al Kidder - Industry Professional. Al Kidder, Owner, A & M Diving. email: froggyak@aol.com
131 - Pete Nawrocky - Industry Professional. Pete Nawrocky, Field Manager for Dive Rite. email: pete@diverite.com Web: www.diverite.com
169 - St. Croix Ultimate Bluewater Adventures (SCUBA) - Retail Dive Center & Dive Operator. Capt Ed Buckley, Owner. email: info@stcroixscuba.com Web: www.stcroixscuba.com
187 - Cerulean Blue Inc - Artist. Pascal Lecocq, Painter. email: pascal@pascal-lecocq.com Web: www.pascal-lecocq.com
191 - Bottom Crawlers - Manufacturer. Susan Schutt-Bruhn, Owner. email: info@bottomcrawlers.com Web: www.bottomcrawlers.com
199 - American Partners Marketing Services - Mfg. Sales Rep. Mark Johnson, Owner. email: divethecooper@homesc.com Web: www.divethecooper.com
241 - Travel & Adventure Show - Unicomm - Trade Show Organizer. Christine Zamfino, Customer Service Manager. email: sales@unicomm.org Web: www.adventureexpo.com
257 - World Dive Adventures / Caribbean Adventures - Travel, Wholesaler. Julie Illes, President. email: info@worlddive.com Web: www.worlddive.com
262 - Wreck Diving Magazine - Media. Joe Porter, Publisher. email: heidi@wreckdivingmag.com Web: www.wreckdivingmag.com
273 - Scuba Club Cozumel - Travel, Resort Destination. Timothy Massimino, Managing Partner. email: sccinfo@airmail.net Web: www.scubaclubcozumel.com
286 - eNVy Yacht Charters - Travel, Liveaboards. Nancy E. Van Winter, President. email: nancy@nvcharters.com Web: www.nvcharters.com
290 - Christian Clark - Industry Professional. Our World-Underwater Scholarship Society, 2011 North American Rolex Scholar. email: narolexscholar2011@owuscholarship.org Web: www.owuscholarship.org
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| Membership | |
The Dive Industry Association is a Marketing and Trade Association dedicated to "Building a Better Industry, One Member at a Time." Founded in April 2001, 306 Dive Businesses and Individuals have joined our association to help us promote their businesses and grow the diving industry.
Our Mission: Helping our Members become more Professional, Proficient and Profitable by promoting their businesses to the general public, thereby growing the watersports industry and increasing business opportunities for our Members.
Our Goals:
- Unite the Industry to a common purpose.
- Promote Professional Development with our Membership.
- Generate maximum marketing exposure for our Members.
- Increase business opportunities for our Members.
Click here to download a Membership Application and a complete listing of Member Benefits.
For more information on the Dive Industry Association, contact Gene Muchanski, Dive Industry Association, Inc., 2202 Lakewind Lane, League City, TX 77573. Phone: 281-554-2025. Fax: 281-554-8050. Mobil: 832-247-5315. email: gene@diveindustry.net Web: www.diveindustry.net/membership Directory: www.DiveIndustryDirectory.com |
| Shows & Events News |  Shows & Events News
2012 |
| Dive Industry Association - Exhibiting at these shows | |
DIA Exhibiting at these Shows
158 Days Away - Surf Expo Orlando, FL September 6-8, 2012. Booth TBA
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FREE 6-Day Trial - Constant Contact |
 Dive Industry Association is proud to be a Business Partner of Constant Contact. As a DIA Member, you qualify for a FREE 60-Day Trial. Take it from us,it's a fun way to learn how you can help your business grow by using email marketing. Constant Contact is easy to use and they have a ton of support to help you get up and running. Request your 60-Day FREE trial today by going to Constant Contact. The call us to see how we can help you grow your business.
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Gene Muchanski, Editor
The Dive Industry Professional
Dive Industry Association, Inc.
"Building a Better Industry, One Member at a Time"
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