DIA 350 
The Dive Industry Professional 
January 1, 2012 - Vol 12, Issue 1
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In This Issue
Dive Destination - Palm Beach Florida
Keeping on the Same Page
Surf Expo 2012
Industry Trade Directory
Dive Industry Weekly
Industry News - Recipes Wanted
Welcome New Members
Renewing Members
Shows & Events 2012
Trade Show Countdown
Association News - Condos at Westgate Lakes Resort
Membership in Dive Industry Association
Dive Industry Foundation Seminars
FREE 60-Day Trial
 

Dive Industry Professional

EDITOR: 
Gene Muchanski
 
CONTRIBUTORS:
Gene Muchanski
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Greetings!

 dana&gene300

 
Editorial

Welcome to the January 2012 edition of The Dive Industry Professional.  The Holiday Season is behind us and an exciting year in the Dive Industry is ahead of us.  Of course, in an election year you never know what is going to happen. The topic of discussion at your kitchen table is usually what ever your family is interested in.  Is it politics?  The economy?  The environment?  Your kids?  Your job?  Diving?  There are so many things that compete for our time.  It's up to us to decide what is most important.
 
That brings us to an interesting point. What is the focus or topic of discussion in the Diving Industry?  Do we have a central focus as an industry or is everyone doing their own thing?  Should we have a center of focus as an industry or at least a central point of communication for the industry?  I believe we need one and I believe it can be done.  I believe the Diving Industry needs to "Come Together" like the Surf Expo people are saying, and I believe that now is the time. 
 
As we dive into the new year, let's remember why we do this and have some fun along the way.  Dust off the cobwebs on your old dive gear or buy some new stuff and book a trip to some place FUN. Make it a point all year long to get real good at what you do and grow as a business person, grow as a diver and grow as a Dive Industry Ambassador.
 
Dive Industry Association wants to be your Premier Diving Trade Association and we're dedicated to helping you start, grow and succeed in your dive business.  It's time to get excited about diving again and about being a dive business Entrepreneur.  It's time for a Diving Revival.                                                                         
Best wishes for a great New Year,

 

Gene Muchanski
Editor, The Dive Industry Professional
by Gene Muchanski 

Dive Destination - Palm Beach, Florida
Boat Diving in Palm Beach, Florida
"Best Kept Secret in the U.S."
 
BoatNarcosis-200DIA Dives with Dive Boat Narcosis.  On December 10th, we had an opportunity to dive Palm Beach, Florida with legendary Dive Boat Skipper, Captain Van Blakeman.  Our new friend from Palm Beach County, Dan Volker, set us up with a boat dive on the Dive Boat Narcosis and got us tanks and weights from Pura Vida Divers, in Palm Beach, Florida.  With an early morning dive already behind us, Dan Volker, Dave Bertrand, Al Kidder and I boarded the Narcosis and headed out for a two tank dive.  Despite the 6-8 foot swells on this otherwise beautiful almost winter day, Capt Van put us on a nice wreck in 85 feet of water like it was child's play.  As soon as I hit the water and quickly began my descent, I realized that Palm Beach County was one of the best kept secrets of the diving world.  First of all, it was winter diving and I was wearing my Oceanic 3/2mm full suit and a 3mm vest from Undersea Designs and by the end of the dive I was still warm as toast.  Second, the visibility was great and there was little or no current on the wreck at 85 feet.  For a dive that was just a few hundred yards off the beach, I was very happy to see Turtles and Goliath Groupers on the wreck. 
                                                                                                   
Boats in Palm Beach don't anchor off or tie up to the wreck.  They drop you off in buddy pairs or small groups on different parts of the wreck or reef.  Each group has its own dive flag and Safety Sausage and the boat tracks each flag and picks up the divers as they surface.  It was during our pick-up part of the dive when I saw first hand what an experienced boat captain we had.  Capt Van came in for the pick-up, swung the boat around, and put the swim step right in front of us for an easy boarding.  WOW!  I have to tell you, I haven't seen anyone make diver pick-up look so easy as Captain Van did that day.  So yes, we will return to Palm Beach as soon as possible.  Not only for the excellent boat diving with Captain Van but for the Whales, Whale Sharks, Eagle Rays, Manta Rays, Goliath Groupers, and the countless other photo opts that are waiting for us just a few hundred yards off shore.
    
CaptVan-200Captain Van Blakeman: Owner and Captain of the Dive Boat Narcosis. Captain Van has a love for the ocean, diving, and people that make Narcosis Dive Charters the perfect place for him.  Starting back in Marathon, Florida in the late 1960's, his work over the years with tugboats, while enjoying plenty of sailing and fishing, combined with diving experience ensures the confidence of his charter customers.  His continued awe of the world, respect for the environment and desire to have fun keeps his customers coming back.

 
For more information on Narcosis Dive Charters, contact Captain Van Blakeman, Dive Boat Narcosis, Riviera Beach Marina, Slip #52, Riviera Beach, FL 33404.  Phone: 866-627-2674.  email: divenarcosis@hotmail.com  Web: http://www.NarcosisDiveCharters.com
Keeping on the Same Page

"Come Together"

by Gene Muchanski

 

Our Industry is fragmented, to say the least.  Everyone seems to be busy doing their own thing and rarely do we come together as an industry and "stay on the same page" so to speak.  By not having a central focus in the industry, we each have to research the vast Internet to get bits and pieces of news from all the companies and individuals that specialize in diving.  That's an exhausting task and one that is not necessary in today's world of instant communication.  There are a great number of companies that put out good information about our industry and the environment we do business in.   It is our duty, as an association to research the Internet and bring our readers the best and the brightest about everything that is dive related.  Stuff that is interesting to readers and writers alike.  Buyer and Sellers.  Lookers and Doers.  Divers and Non-Divers.  Everyone has a part to play and Dive Industry Association wants you to be an active part in uniting our industry for growth.  Here is a simple list of things the industry can do to "come together".

 

  • 1. Become an active Member of the Dive Industry Association.
  • 2. Read our Monthly Newsletter, The Dive Industry Professional
  • 3. Visit our Trade Web Site frequently.
  • 4. Use the DIA Trade Directory for your equipment and service needs and advertise.
  • 5. Subscribe, read and submit your press releases to DIA's Weekly Dive News.
  • 6.  "Like" our Facebook Page and keep in touch.

 

 1.  You can become an active Member of the Dive Industry Association by downloading a Member Application today.  Download Member Application

 

2.  Read our Monthly Newsletter, The Dive Industry Professional.  Read it as soon as its published or go to our web site to view the archived Newsletters of the past few years at www.diveindustry.net/newsletter

 

3.  Visit our Trade Web Site for our Directory, Shows & Events and numerous articles and blogs at www.DiveIndustry.net

 

4.  Use our new Trade Directory located at www.DiveIndustryDirectory.com and www.diveindustry.net/directory  Advertise in the Directory to grow your business.

 

5.  Subscribe to our Weekly Dive News Release by opting-in (top of this page).  Make sure you update your preference to include your FREE subscription to the Weekly News, then hit submit.

 

6.  "Like" our Facebook Page and enjoy frequent updates at www.facebook.com/diveindustry

Surf Expo 2012 - Orlando, FL
Orlando, Florida - January 12-14, 2012
 
Surf-200Join Us at Surf Expo:  More than 3,500 brands will be on hand, representing the latest style and fashion of the watersports community.  Surf Expo offers the best brands, best buyers and best business-friendly venue - all in one place, all at one time.  Attend the fashion shows, seminars and demos to get a feel for what the recreational watersports customers will be exposed to next year.  The January 2012 show, held in the North Concourse of the Orange County Convention Center in Orlando, Florida, will offer more than 1,900 booths of the latest gear and fashion from the surf, skate, SUP, swim, dive, resort, souvenir & gift, and boutique industries.  The show will also feature educational seminars, standup paddle demos, fashion shows, and the annual Florida Shape Off.  The Dive section at the January show will be mixed in with Surf and Swim.  Major Dive Brands will be targeting Sporting Goods Buyers and Recreational Snorkeling Buyers.  New, growing niches include Freediving, Spearfishing and Underwater Photography.  
 
Qualified Retail Buyers pay Zero - Zip - Nada to get in !!!  After all, that's what a Trade Show is all about.   Come together...Register today at www.surfexpo.com
 
Dive Industry Association is exhibiting at Booth 3009.  We'll be showing Member DVDs on the big screen while Diving Top 100 is promoting our Members on our 27" iMac.  Pick up a copy of our Trade Directory Handout and get 2 FREE Luggage Tags while you wait.  DIA Members can renew their 2012 Membership at our Booth.  You'll be able to upgrade your membership to the new Premier Membership or Lifetime Membership.  Plan to spend a few minutes with us to check your contact information in our Directories and web sites.  We will be showing our 2012 Trade Publication & Directory at Surf Expo.  Sign up to reserve your FREE copy and make your advertising selections while you are there. 
 
Follow us on Facebook during Surf Expo at http://www.facebook.com/diveindustry

For more information on Surf Expo, contact Amy Hornby, c/o Surf Expo, 990 Hammond Drive, Suite 325, Atlanta, GA 30328.  Phone: 678-781-7914.  Fax: 678-781-7920.   email: ahornby@surfexpo.com  Web: http://www.surfexpo.com  
Industry Trade Publication & Directory
dir-200DIA's Digital Trade Publication & Directory:  The Dive Industry Association is producing an Industry Trade Directory.  The Directory will be published both electronically and in print.  The final publication will be a 24-32 page trade magazine in multiple formats, including a Print Ready Edition, Digital Page Turn Edition, SEO Digital Edition, Mobile Device Edition and a PDF Downloadable Edition.  The Annual Trade Directory is hosted on a special web site http://www.DiveIndustryDirectory.com  and our networked web sites.  Electronic copies will be available worldwide, through our monthly Newsletter, Trade Web Sites, Consumer Web Sites and Facebook Pages.

 

The Directory is designed as a custom trade publication that will be a fully interactive, digital directory for our members, services, business tools, association information and advertisements.  Current DIA Members each have their own listing in the Trade Directory and are referenced in the Product Cross-Reference Directory at no charge.  Members receive a Member discount on advertising space.  An Advertising Rate Card is available at http://www.DiveIndustryDirectory.com/rates

Weekly Press Releases - Dive Industry Weekly

dia 150Dive Industry Association, Inc. is offering a weekly Press Release Service beginning January 3, 2012.  This service is a strictly opt-in service and is FREE to receive.  All current DIA Members will receive two FREE Press Releases in January.  Images and text should be submitted to Gene Muchanski at gene@diveindustry.net

 

sign up box   To receive the Dive Industry Weekly please opt-in.  Everyone, even veteran subscribers, should update their preferences to include the "Weekly Press Release" broadcast, then hit submit. 

Industry News - Recipes Wanted

Recipes-200Recipes From The Dive Locker: A Collection of Seafarer's Favorites is looking for another 25 recipes.  Do you have a favorite seafood recipe that you would like to see in print?  Along with full credit and contact information linked to your web site?  Contact: enter@diverecipes.com   Web: http://www.diverecipes.com

  

 

Welcome New Members
dia 150New Members are the life blood of any organization.  Please extend a warm welcome to our new Members.  You may want to check out their web sites and send them an email, welcoming them to the Dive Industry Association.
 
294 - Scuba Shack Maui - Retail Dive Center.  Captain Charley Neal, Owner. 2349 South Kihei Road, Kihei, Maui, HI 96753.  Toll Free Phone: 877-213-4488.  Phone: 808-891-0500.  Fax: 808-874-0560.  email: wetanku@maui.net  Web: http://www.scubashack.com 
Charter Member & Member Renewals
dia 150We would like to thank the following Members for renewing with us for another year.  Please go to their web sites and become familiar with your fellow members. You can access their complete contact information by going to http://www.DiveIndustry.net/directory  
 
017 - Scuba Emporium - Retail Dive Center.  Sherry Hammer, President.  email: sherry@scubaemporium.com   Web: http://www.scubaemporium.com

061 - Dive Reservation Service, Inc. - Travel Business.  Cheryl Arscott, President.  email: cheryl@diveres.com  Web: http://www.diveres.com

091 - Amphibious Outfitters - Manufacturer.  Scott Garbutt, Founder.  email: a.o@att.net  Web: http://www.aoshirts.com

115 - Our World-Underwater - Trade Show Organizer.  Jim Gentile, Show Administrator.  email: jim.gentile@ourworldunderwater.com  Web: http://www.ourworldunderwater.com

232 - Submersible Systems, Inc. - Manufacturer.  Christeen Buban, VP Marketing.  email: info@submersiblesystems.com   Web: http://www.spareair.com   Web: http://www.spareairextreme.com  

242 - Dive News Network - Media.  Rick Stratton, Publisher / Director.  email: editor@divenewsnetwork.com  Web: http://www.divenewsnetwork.com
 
250 - Miss Scuba - Manufacturer.  Szilvia Gogh, Owner.  email: info@miss-scuba.com  Web: http://www.miss-scuba.com
 
255 - Rum Reggae - Manufacturer.  Karen Sgroi-Proffitt, Owner.  email: rumreggae@sbcglobal.net  Web: http://www.rumreggae.net

264 - Dive Travel Business News - Media.  Laurie Wilson, President.  email: info@divetravelbusiness.com  Web: http://www.DiveTravelBusinessNews.com  Facebook: http://www.facebook.com/divetravelbusinessnews
Shows & Events News
Trade Booths  

Shows & Events News
 

Here are the Shows & Events for the next 3 months. 

 

              2012
  
January 12-14, 2012Surf Expo  Orlando, FL
 
January 13-16, 2012:  Paris International Dive Show  Paris, France
 
January 14-15, 2012: Travel & Adventure Show   Long Beach, CA
 
January 21-29, 2012: Boot Dusseldorf  Dusseldorf, Germany
 
January 28-29, 2012: Travel & Adventure Show  Chicago, IL
 
February 17-19, 2012  Our World Underwater  Rosemont, IL
 
February 22-24, 2012Underwater Intervention  New Orleans, LA
 
March 23-25, 2012Beneath the Sea  Secaucus, NJ
 
For a complete listing of Shows & Events, go to Dive Industry Association's Web Site at http://www.diveindustry.net/events
 
For a complete listing of Shows & Events, go to Undersea Showcase's Web Site at http://www.underseashowcase.com/
Dive Industry Association - Exhibiting at these Shows
DIA Exhibiting at these Shows

 

11 Days Away - Surf Expo  Orlando, FL  January 12-14, 2012.  Booth 3009

47 Days Away - Our World Underwater  Rosemont, IL  February 17-19, 2012  Booth 130

82 Days Away - Beneath the Sea  Secaucus, NJ  March 23-25, 2012  Booth TBA

110 Days Away - Dive & Travel Expo  Tacoma, WA  April 20-22, 2012  Booth TBA

132 Days Away - Dive & Travel Expo  Santa Clara, CA May 12-13, 2012  Booth TBA
 
249 Days Away - Surf Expo Orlando, FL September 6-8, 2012. Booth TBA
Shows & Events - Condos Available at Westgate Lakes Resort
  
Westgate 2     Westgate 1 

Condos Available During Trade Shows

 

DIA Special Pricing:  The Dive Industry Association has negotiated special pricing for condo rentals during trade shows in Orlando, Florida.  A short 2 mile drive away from the hustle and bustle of the Orange County Convention Center is the Westgate Lakes Resort and Spa, 10000 Turkey Lake Road, Orlando, FL 32819.  Phone: 407-345-0000.  You can see these condo rentals at http://www.wglakes.com/westgate-lakes-photo-video.htm

 

The Westgate Lakes Resort has Studios, One Bedroom Villas and Two Bedroom Villas available.  Prices start at Daily Rates of $79 plus Resort Fee & Taxes.   Contact Caroline Martinez, Group Sales Coordinator at; Phone: 407-355-1432.  Fax: 407-355-2905.  email: caroline_martinez@wgresorts.com  for Reservations.  Identify yourself as being part of the Dive Industry Association, Inc. Group.

 

Condos are great for trade shows.  Are you planning to entertain special clients or staff?  Do you want more of a personal touch to your meetings.  Fully functional condos are the way to go.

 

We've stayed there a number of times over the years and prefer renting condos over hotels.  We like the full kitchen, dining room, living room with big screen TV's and the specious bedrooms and baths.  There is nothing better than stocking your fridge with your favorite food and beverage or soaking in your hot tub after a long day at the show.  There is a Wal-Mart right down the street for groceries.  Westgate has the Smokehouse Restaurant on campus as well as Pizza delivery to your condo. 

  

For more information, contact:  Caroline Martinez, Group Sales Coordinator, Westgate Resort. Phone: 407-355-1432.  Fax: 407-355-2905.  email: caroline_martinez@wgresorts.com 

Membership
 Dive Industry Association Membership

dia 250
The Dive Industry Association is a Marketing and Trade Association dedicated to "Building a Better Industry, One Member at a Time."  Founded in April 2001, 294 Dive Businesses and Individuals have joined our association to help us promote their businesses and grow the diving industry.
 
Our Mission:  Bring the joys of snorkeling and scuba diving to the general public, thereby increasing the watersports industry and business opportunities for our Membership.
 
Our Goals:
  • Unite the Industry to a common purpose.
  • Promote Professional Development within our Membership.
  • Generate maximum marketing exposure for our Members.
  • Increase business opportunities for our Members.
Click here to download a Membership Application and a complete listing of Member Benefits.

For more information on the Dive Industry Association, contact Gene Muchanski, Dive Industry Association, Inc., 2202 Lakewind Lane, League City, TX 77573.  Phone: 281-554-2025.  Fax: 281-554-8050.  email: gene@diveindustry.net  Web: http://www.diveindustry.net/membership
 
Dive Industry Foundation Business Seminars
 
DIF 200The Dive Industry Foundation is a non-profit, 501(c)(3) tax exempt , educational and charitable organization.  The Foundation's Mission is to "Promote Economic Development in the Water Sports Community" through educational seminars, workshops and programs developed for small business owners and their employees. 

Business Seminars:    
 
April 20, 2012 - A Shared Vision.  FREE Industry Business Seminar at Dive & Travel Expo V, Tacoma, WA.  Open to all Dive Industry Business Leaders.  Lunch provided courtesty of Sponsors TBA.  RSVP Required - 200 Person Capacity.  REGISTER HERE  For more information contact Gene Muchanski, Dive Industry Association, 2202 Lakewind Lane, League City, TX 77573.  Phone: 281-554-2025.  email: gene@diveindustry.net  Web: http://www.DiveIndustry.net
  
Dive Industry Industry Foundation is exempt from Federal income tax under section 501(c)(3) of the Internal Revenue Code.  Contributions to the Dive Industry Foundation are tax deductible under section 170 of the code.  It is qualified to receive tax deductible bequests, devices, transfers or gifts under section 2055, 2106 or 2522 of the code.  
FREE 60-Day Trial - Constant Contact


ConstantContact150Dive Industry Association is proud to be a Business Partner of Constant Contact.   As a DIA Member you qualify for a FREE 60-Day Trial.  Take it from us, it's a fun way to learn how you can help your business grow by using email marketing.  Constant Contact is easy to use and they have a ton of support to help you get up and running.  Request your 60-Day FREE trial today by going to Constant Contact
  Then  call us to see how we can help you grow your business.


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Business Partners
         ConstantContact150      PAS 150
Sponsors
     Surf Expo 150     Travel Show 150     PAS 150
Best wishes for Success,
 
Gene Muchanski, Editor
The Dive Industry Professional 
Dive Industry Association, Inc.
"Building a Better Industry, One Member at a Time"