Surf Expo 2012 - Orlando, FL |
Orlando, Florida - January 12-14, 2012
 Join Us at Surf Expo: More than 3,500 brands will be on hand, representing the latest style and fashion of the watersports community. Surf Expo offers the best brands, best buyers and best business-friendly venue - all in one place, all at one time. Attend the fashion shows, seminars and demos to get a feel for what the recreational watersports customers will be exposed to next year. The January 2012 show, held in the North Concourse of the Orange County Convention Center in Orlando, Florida, will offer more than 1,900 booths of the latest gear and fashion from the surf, skate, SUP, swim, dive, resort, souvenir & gift, and boutique industries. The show will also feature educational seminars, standup paddle demos, fashion shows, and the annual Florida Shape Off. The Dive section at the January show will be mixed in with Surf and Swim. Major Dive Brands will be targeting Sporting Goods Buyers and Recreational Snorkeling Buyers. New, growing niches include Freediving, Spearfishing and Underwater Photography.
Qualified Retail Buyers pay Zero - Zip - Nada to get in !!! After all, that's what a Trade Show is all about. Come together...Register today at www.surfexpo.com
Dive Industry Association is exhibiting at Booth 3009. We'll be showing Member DVDs on the big screen while Diving Top 100 is promoting our Members on our 27" iMac. Pick up a copy of our Trade Directory Handout and get 2 FREE Luggage Tags while you wait. DIA Members can renew their 2012 Membership at our Booth. You'll be able to upgrade your membership to the new Premier Membership or Lifetime Membership. Plan to spend a few minutes with us to check your contact information in our Directories and web sites. We will be showing our 2012 Trade Publication & Directory at Surf Expo. Sign up to reserve your FREE copy and make your advertising selections while you are there.
For more information on Surf Expo, contact Amy Hornby, c/o Surf Expo, 990 Hammond Drive, Suite 325, Atlanta, GA 30328. Phone: 678-781-7914. Fax: 678-781-7920. email: ahornby@surfexpo.com Web: http://www.surfexpo.com |
| Association News - Industry-wide Surveys | |
Association News
Industry-wide Sales Rep Survey Deadline Extended: Download Sales Rep Survey The annual, Industry-wide Sales Rep Survey deadline has been extended to December 31, 2011. A copy of the survey is posted on www.diveindustry.net/surveys DIA would like to thank the Reps who have responded so far. If you are a Sales Rep, please fill out a survey and send it in. The industry can't do anything for you if you don't take a stand and be counted! Industry-wide Retail Dive Center Survey Deadline Extended: Download Retail Dive Center Survey The Industry-wide Retail Dive Center Survey deadline has been extended to December 31, 2011. A copy of the survey is posted on www.diveindustry.net/surveys Responses from the Retail group is much better and their answers are shaping up on a national average basis. We still need more survey returns to make the study valid. Please respond today. For more Association News, contact: Gene Muchanski, Director, Dive Industry Association, Inc., 2202 Lakewind Lane,League City, TX 77573. Phone: 281-554-2025. Fax: 281-554-8050. email: gene@diveindustry.net Web: http://www.diveindustry.net 
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| Association News - Industry Trade Publication & Directory | |
Association News
DIA Producing Trade Publication & Directory: The Dive Industry Association is producing an Industry Trade Directory. The Directory will be published both electronically and in print. The final publication will be a 24-32 page trade magazine in multiple formats, including a Print Ready Edition, Digital Page Turn Edition, SEO Digital Edition, Mobile Device Edition and a PDF Downloadable Edition. The Annual Trade Directory is hosted on a special web site http://www.DiveIndustryDirectory.com and our networked web sites. Electronic copies will be available from our monthly Newsletter, Trade Web Sites, Consumer Web Sites and our Facebook Pages.  The Directory is designed as a custom trade publication that will be a fully interactive, digital directory for our members, services, business tools, association information and advertisements. Current DIA Members each have their own listing in the Trade Directory and are referenced in the Product Cross-Reference Directory at no charge. Members receive a Member discount on advertising space. Ad space selection has begun. An Advertising Rate Card is available at http://www.DiveIndustryDirectory.com/rates
For more information, contact: Gene Muchanski, Director, Dive Industry Association, Inc., 2202 Lakewind Lane,League City, TX 77573. Phone: 281-554-2025. Fax: 281-554-8050. email: gene@diveindustry.net Web: http://www.diveindustry.net * * * |
| Weekly Press Releases - Dive Industry Weekly | |
 Dive Industry Association, Inc. is offering a weekly Press Release Service beginning the first Tuesday in January 2012. This service is a strictly opt-in service and is FREE to receive. All current DIA Members will receive two FREE Press Releases in January. Images and text should be submitted to Gene Muchanski at gene@diveindustry.net
To receive the Dive Industry Association Weekly please opt-in at  |
| Travel Destination - Palm Beach, FL | |
 DIA Dives Palm Beach, Florida: On a fact-finding mission to seek out the "Ultimate Location" for up-coming Ultimate Diver Challenges, a group of Dive Industry Association Members dove Palm Beach, Florida. Thanks to Katherine Saad, our Gracious Host and Director of Sales and Marketing at Hilton - Singer Island Oceanfront; Dan Volker, our Guide and Dive Buddy at South Florida Dive Journal; Dean Shuler, our Dive Store Equipment Provider at Pura Vida Divers; and Captain Van Blakeman, our amazing Dive Boat Captain from Narcosis Dive Charters Thanks again for the great time, great food, and great diving. We enjoyed Southern Hospitality at its best and will definitely return to Palm Beach, Florida for some more diving. Story in January.
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| Industry News | |
 Diving Top 100 Joins us at Surf Expo in January: James Sinkway, Publisher at JR Pubs will be on hand at Booth 3009 to show you how DIA is promoting our Members using social media and web sites like Diving Top 100. On our new 27" iMac you'll be able to see our monthly Trade Newsletter The Dive Industry Professional, our Facebook Page, our Trade Web Site and our new Trade Publication & Directory promoting the Members of our Association. We should have a draft of our new Industry Trade Directory on-line and we will be selling the second round of advertising space. Diving Top 100 is on the forefront of electronic advertising and media development. Diving Top 100 Categories include; Dive Resorts, Dive Liveaboards, Dive Charters, Dive Shops and Dive Travel. Contact James Sinkway at Publisher@jrpubs.com Web: http://www.DivingTop100.com
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| Industry News - Recipes Wanted | |
 Recipes From The Dive Locker: A Collection of Seafarer's Favorites is looking for another 25 recipes. Do you have a favorite seafood recipe that you would like to see in print? Along with full credit and contact information linked to your web site? Contact: enter@diverecipes.com Web: http://www.diverecipes.com
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| Retailing 101: The Start-Up | |
 Retail Dive Center Start-Up: Start-up Tip # 2: Get in the habit of succeeding on paper before you try something in real life. Start your quest for building your business using a six-point process. 1. Personal Assessment: Do you have what it takes to start and grow a successful business? 2. Feasibility Study: Can you sell enough profitable products to enough profitable customers? 3. Business Plan: Can you succeed on paper first by writing down all the details of your start-up to make sure you understand the complexity of the venture? 4. Financing Your Business: Now that you know how much it will cost you to start and run your business, do you have the resources or access to them? 5. Action Plan: Do you have a quick step-by-step plan for actually starting the business? 6. Exit Strategy: Now that you are in business, when and how are you getting out of the business? Read our Blog at http://www.diveindustry.net/blog For more information contact Gene Muchanski, Undersea Showcase, Inc, 2202 Lakewind Lane, League City, TX 77573. Phone: 281-554-2025. email: gene@underseashowcase.com Web: http://www.UnderseaShowcase.com
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| Welcome New Members | New Members are the life blood of any organization. Please extend a warm welcome to our new Members. You may want to check out their web sites and then send them an email, welcoming them to the Dive Industry Association. They could turn out to be your best customers and life-long friends.
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| Charter Member & Member Renewals | | We would like to thank the following Members for renewing with us for another year. Please go to their web sites and become familiar with your fellow members. You can access their complete contact information by going to http://www.DiveIndustry.net/directory
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Shows & Events News | 
Shows & Events News
Here are the Shows & Events for the next 3 months.
2012 |
| Dive Industry Association - Exhibiting at these Shows | |
DIA Exhibiting at these Shows
42 Days Away - Surf Expo Orlando, FL January 12-14, 2012. Booth 3009 280 Days Away - Surf Expo Orlando, FL September 6-8, 2012. Booth TBA |
| Association News - Condos Available at Westgate Lakes Resort | |
 
Condos Available During Trade Shows DIA Special Pricing: The Dive Industry Association has negotiated special pricing for condo rentals during trade shows in Orlando, Florida. A short 2 mile drive away from the hustle and bustle of the Orange County Convention Center is the Westgate Lakes Resort and Spa, 10000 Turkey Lake Road, Orlando, FL 32819. Phone: 407-345-0000. You can see these condo rentals at http://www.wglakes.com/westgate-lakes-photo-video.htm The Westgate Lakes Resort has Studios, One Bedroom Villas and Two Bedroom Villas available. Prices start at Daily Rates of $79 plus Resort Fee & Taxes. Contact Caroline Martinez, Group Sales Coordinator at; Phone: 407-355-1432. Fax: 407-355-2905. email: caroline_martinez@wgresorts.com for Reservations. Identify yourself as being part of the Dive Industry Association, Inc. Group. Condos are great for trade shows. Are you planning to entertain special clients or staff? Do you want more of a personal touch to your meetings. Fully functional condos are the way to go. We've stayed there a number of times over the years and prefer renting condos over hotels. We like the full kitchen, dining room, living room with big screen TV's and the specious bedrooms and baths. There is nothing better than stocking your fridge with your favorite food and beverage or soaking in your hot tub after a long day at the show. There is a Wal-Mart right down the street for groceries. Westgate has the Smokehouse Restaurant on campus as well as Pizza delivery to your condo. For more information, contact: Caroline Martinez, Group Sales Coordinator, Westgate Resort. Phone: 407-355-1432. Fax: 407-355-2905. email: caroline_martinez@wgresorts.com |
| Membership | |
Dive Industry Association Membership
The Dive Industry Association is a Marketing and Trade Association dedicated to "Building a Better Industry, One Member at a Time." Founded in April 2001, 292 Dive Businesses and Individuals have joined our association to help us promote their businesses and grow the diving industry.
Our Mission: Bring the joys of snorkeling and scuba diving to the general public, thereby increasing the watersports industry and business opportunities for our Membership.
Our Goals:
- Unite the Industry to a common purpose.
- Promote Professional Development within our Membership.
- Generate maximum marketing exposure for our Members.
- Increase business opportunities for our Members.
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| Dive Industry Foundation Business Seminars |
 The Dive Industry Foundation is a non-profit, 501(c)(3) tax exempt , educational and charitable organization. The Foundation's Mission is to "Promote Economic Development in the Water Sports Community" through educational seminars, workshops and programs developed for small business owners and their employees.
April 20, 2012 - A Shared Vision. FREE Industry Business Seminar at Dive & Travel Expo V, Tacoma, WA. Open to all Dive Industry Business Leaders. Lunch provided courtesty of Sponsors TBA. RSVP Required - 200 Person Capacity. REGISTER HERE For more information contact Gene Muchanski, Dive Industry Association, 2202 Lakewind Lane, League City, TX 77573. Phone: 281-554-2025. email: gene@diveindustry.net Web: http://www.DiveIndustry.net
Dive Industry Industry Foundation is exempt from Federal income tax under section 501(c)(3) of the Internal Revenue Code. Contributions to the Dive Industry Foundation are tax deductible under section 170 of the code. It is qualified to receive tax deductible bequests, devices, transfers or gifts under section 2055, 2106 or 2522 of the code.
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| Dive Industry Foundation Fund Raising |
The Dive Industry Foundation is a non-profit, 501(c)(3) tax exempt , educational and charitable organization. The Foundation's Mission is to "Promote Economic Development in the Water Sports Community" through educational seminars, workshops and programs developed for small business owners and their employees.
Donate to the Dive Industry Foundation this year.
The Dive Industry Foundation raises money to promote Snorkeling and Scuba Diving to the general public. It takes time, money and manpower to reach a large enough audience that will make our community grow.
The Foundation needs your financial support for the following programs.
- Annual Industry-wide Retail Survey
- Annual Industry-wide Sales Rep Survey
- Representing the diving industry at 6 Adventures in Travel Expos
- Representing the diving industry at the September & January Surf Expos
Contact Gene Muchanski at gene@diveindustry.org or visit the Foundation's web site at http://www.diveindustry.org Thank you for your support. Dive Industry Industry Foundation is exempt from Federal income tax under section 501(c)(3) of the Internal Revenue Code. Contributions to the Dive Industry Foundation are tax deductible under section 170 of the code. It is qualified to receive tax deductible bequests, devices, transfers or gifts under section 2055, 2106 or 2522 of the code. |
| FREE 60-Day Trial - Constant Contact | |
 Dive Industry Association is proud to be a Business Partner of Constant Contact. As a DIA Member you qualify for a FREE 60-Day Trial. Take it from us, it's a fun way to learn how you can help your business grow by using email marketing. Constant Contact is easy to use and they have a ton of support to help you get up and running. Request your 60-Day FREE trial today by going to Constant Contact
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