Feeling a little Facebook fatigue? Tired of Twitter? Google+ might be the wake-up call you need. Although this new social media tool is not completely open to the public, you likely know someone who can send you an invite if you are curious. (We can.) Once you are in ... then what? Mashable.com has compiled the complete guide to help you get going and make the most of Google+.

We recently experimented with the polling feature on our corporate Facebook page recently to see how easy it is for businesses to use. We'd definitely recommend it as a simple, effective way to take a pulse on just about anything you want to know from your constituents. What do they think of your brand? How do they want to interact with you? What's the right product mix or price point?  

Oh, by the way, we used our sample poll to ask how people are feeling about the economy over the next six months. The majority of folks are cautiously optimistic. So go ahead, splurge a little! Learn more about the Facebook poll feature.

Password security is in the news again thanks to the Murdoch phone/email hacking scandal and Microsoft's new rules for Hotmail that ban guessable codes like 12345 or "password."

Of course you would never use such wimpy passwords, but if you know of anyone who may be tempted to do so, tell them about easy, free solutions such as Password Safe for PCs and KeePass for Macs, smartphones, PCs and pretty much everything else. These tools enable you to use super smart passwords on every site but only have to remember one master password.  

One last hint: regularly back up your master password file. Stash it in Dropbox or your favorite cloud storage. If the file becomes corrupt or is accidentally deleted, you'll really be crying. 

Fiserv wanted new revenue opportunities for its Financial Institution and Billing Transaction Print/Mail groups. High Point Creative provided the creative strategy/content for a multi-touch lead generation campaign. To facilitate metrics tracking, the campaign employed enhanced tactics such as personalized URLs on postcards that take prospects to a unique landing page. The strategy was versioned for the Financial Institution and Billing markets but used the same general creative and content to achieve cost savings.

Multi-touch components included:  

• Dimensional package (shown here)  
• Postcard and email series (shown here)
• Web landing page
• White papers
• Value assessment
• Outbound call
• Follow-up email

High Point is now helping launch a similar campaign for Fiserv's Healthcare Transaction Print/Mail group.