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Morning is when
The wick is lit.
A flame ignited,
The day delighted
With heat and light,
We start the fight
For something more
Than before.
Jeb Dickerson
Laughter is ... an igniter of great expectations.
Norman Cousins Belief is the ignition switch that gets you off the launching pad.
Denis Waitley |
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You know that feeling when you are among people who share your passion for a special interest? You learn from them. They learn from you. And together you get fired up to go out and create more to be passionate about. That's what it was like to attend Confab, a three-day conference that was all about content strategy. (Also known as writer geek heaven.)
In this day of distracted readers, less content is more ... more than ever. That's why strategy matters more than ever, too. To quote Erika Hall, one of the presenters: "A successful content strategist asks questions, listens and uncovers the juiciest morsels of the story that are often overlooked." Scrumptiously said, Erika.
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Drop Everything
There are lots of good ways to move and manage files these days, but we're loving Dropbox. It lets you easily store and sync files in the cloud, making it a cinch to use the latest version of any document you need, whether you're on your desktop, laptop or mobile device. You get 2GB of storage free or 50GB for $9.99 a month. PC Magazine calls it "the most efficient, effortless and elegant sync service," and we have to agree. |
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Overheard at Confab 2011
Here are some interesting stats we caught at Confab from May 9-11: - 35 hours of video are uploaded to YouTube every minute.
- 2.5 billion photos are uploaded each month to Facebook.
- We now create as much information in two days as we did from the dawn of humankind through 2003. (Eric Schmidt, Executive Chairman at Google)
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What is Content?
As you go through your day, focused on your specific tasks and responsibilities, it's easy to lose sight of all the important content that shapes your brand and how it's perceived. As part of a web project, we recently helped a client step back and take a wider look at what the content does or could do for the organization. We created an editorial calendar outlining events throughout the year as well as specific communications that would follow those events -- feature articles, press releases and even tweets. When you think big, don't forget to think small. Your content collection includes call center scripts, web error messages, automated email responses and more. This content is a business asset. Make it work for you.
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Minneapolis Heart Institute Foundation - to her health! Conversation Kit
To ignite women's understanding of heart disease prevention, the Minneapolis Heart Institute Foundation recently launched the to her health! conversation kit. High Point Creative and Zimmer|Madich developed the kit along with nutrition and wellness expert Rebecca Lindberg. It is designed to help women host a conversation with their friends and become part of a movement to spread the word about women's heart health. Launched at the recent to her health! wine dinner, the program is supported by additional online resources.
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Other Recent Projects: Websites
High Point Creative has been busy the past few months creating dynamic website copy for St. Jude Medical, the Minneapolis Heart Institute Foundation and St.Anthony Falls Laboratory at the University of Minnesota. Learn more [PDF] about the projects and check out these great sites. |
Phone: 651-426-4012 | Web: www.highpointcreative.com
Email: newsletter@highpointcreative.com | 
On Point: Subscribe now or find previous issues in the archive.
About: For 20+ years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.
Copyright ©2011 High Point Creative. All Rights Reserved.
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