|
|
|
Simple, straightforward statements inspire action and can even change the world. We are big believers in shedding the fluff to get to the point. It's a valuable skill in the time of Twitter when your characters (and reader attention) are limited.
There is another benefit of declarative writing. According to life coaches, the first step to achieving your dreams is clearly stating what you want. What do you want someday? Tomorrow? Right now?
|
|
|
Make it a Date
It's your turn to schedule lunch with your friends. How do you do it? Start an endless email thread tracking who is available when? Call everyone and ask for open dates? Track text messages? Next time, Doodle it. This super simple, free scheduling tool makes coordinating calendars a cinch.
|
|
Confab 2011
Hard to believe it's just weeks away, but we are excited to be making plans for Confab 2011, the content strategy conference that runs from May 9 to 11. With more than 40 expert speakers, we're proud to be sponsors and glad to have tickets. It's already sold out.
|
|
What NOT to Say
We always enjoy Lake Superior State University's annual list of words and phrases that are declared banished from the English language for overuse and general annoyance. This year's offenders include viral, epic, fail, wow factor, ah-ha moment, back story, bff, man up, refudiate, mama grizzlies, the American people, I'm just sayin', and Facebook or Google as verbs. So man up and up your wow factor by cleaning up your language. We're just sayin'.
|
|
Medtronic - Pain Therapies Packets
High Point Creative helped Medtronic organize and update the copy in the company's pain therapies packets. The content is used to educate patients about spinal cord stimulation and drug delivery therapy across a continuum - from consideration through implantation.
|
|
e-Newsletters: More Relevant than Ever
With all the attention being given to social media, don't forget about the trusty e-newsletter. Read our white paper on e-newsletters [PDF] to learn why they are still one of the most relevant and effective means of communicating with your clients and customers. |
Phone: 651-426-4012 | Web: www.highpointcreative.com
Email: newsletter@highpointcreative.com | 
On Point: Subscribe now or find previous issues in the archive.
About: For 20+ years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.
Copyright ©2011 High Point Creative. All Rights Reserved.
|
