Nothing ever becomes real till it is
experienced; even a proverb is no proverb to
you till your life has illustrated it.
John Keats
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What is real always was and cannot be
destroyed.
The Bhagavad Gita
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There used to be a real me, but I had it
surgically removed.
Peter Sellers
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Generally by the time you are real, most of
your hair has been loved off and your eyes
drop out and you get loose at the joints and
very shabby. But these things don't matter at
all because once you are real you can't be
ugly, except to people who don't understand.
The Velveteen Rabbit, by Margery Williams
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Get real. That's what communication is all
about these days. Everybody knows when you're
not being real. And nobody's listening unless
you are. Especially this time of year, when
we turn a little inward and ask ourselves
what's real and what really matters, it gives
us deep satisfaction to look back on some of
the projects we've created for clients that
are helping people in truly fundamental ways.
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| HOT POINT |
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Santa Claus is Coming to Facebook
This year more holiday web shoppers are using
the social networks to help with holiday
shopping. According to a recent survey by
Deloitte, 17% of consumers plan to use social
media during
their holiday shopping. Those shoppers will
use Facebook, Twitter and YouTube to find
discounts,
coupons and sale information (60%); research
gift ideas (53%); and check the gift wish
lists of friends and family (52%).
– Deloitte, "Annual Holiday Survey," as
reported in eMarketer Daily
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| TRY THIS |
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Beyond Food Shelf Basics
Along with a bag of groceries, consider
including one or more of these in your food
shelf donation: cough drops, pain relievers,
antacids, insoles, arch supports, bandages,
other basic first aid items, reading glasses,
paper and pens, small 2010 calendars or
thick socks. These are among the most needed
non-food items according to Twin Cities
Community Voice Mail, an organization we
support that helps the homeless find jobs and
housing.
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| WORDWISE |
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Boost Your Brand's Value
A brand that improves a consumer's knowledge
is the most valuable of all, according to the
Global
Web Index. Consumers also value brands
that keep them current, entertain and become
part of a daily routine. To boost your
brand's value, offer discounts, relevant
news, analysis and new ideas. A word to the
wise: Consumers are uninterested in brands
that try to act like their friends.
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| HIGH POINT HIGHLIGHTS |
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AMS: Prostate Cancer Resource Kit
We recently worked with American Medical Systems
(AMS)
to create a comprehensive resource kit for
men who have undergone prostate cancer
surgery. It provides detailed information
about what to expect in the weeks and months
following surgery, including treatment
options for common after-effects.
Ramada Mall of America: Integrated Online
Campaign
Each year, more than 1.7 million visitors
attend the Minnesota State Fair. To help the
Ramada
Mall of America (MOA) entice out-of-town
fairgoers to stay at their hotel, High Point
Creative provided an integrated online
marketing campaign, which featured:
- A State Fair e-blast sent to previous
Ramada MOA guests
- A new web landing page with information
about the State Fair and the Ramada MOA's
special State Fair package rates
- Facebook ads linking to the Ramada MOA's
State Fair landing page, targeted
specifically to fans of the State Fair
More than 400 potential guests visited the
Ramada MOA's website to check out their State
Fair offer.
The Ramada MOA's current integrated online
campaign focuses on the hotel's money-saving,
fun-filled holiday promotions, including
"Shop
'til You Drop," "Park
and Fly" and "Mardi
Gras New Year's Eve."
RFP Best Practices
Seems like the holidays often bring at least
one request for proposal. If you are working
on a proposal response, these tips
(PDF) can help you make the best of the
situation. Or you can always ask Santa to bring
you a High Pointer to write and manage the
proposal project!
Phone: 651-426-4012
E-mail:
newsletter@highpointcreative.com
Web:
www.highpointcreative.com
On Point: Subscribe
now or find
previous issues in the archive.
About: For 20 years, High Point
Creative has delivered smart creative
solutions with a focus on strategic thinking,
effective copywriting and flawless execution.
Look to us to provide the right words for
your next project.
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