Wander – Late Summer 2009


Even the wildest dreams have to start somewhere. Allow yourself the time and space to let your mind wander and your imagination fly.
Oprah Winfrey
 

I have wandered all my life, and I have also traveled; the difference between the two being that we wander for distraction, but we travel for fulfillment.
Hilaire Belloc
 

All that is gold does not glitter; not all those that wander are lost.
J.R.R. Tolkien

When's the last time you took that road less traveled? It could be literally – where you hop in the car, turn up the tunes and drive. Or it could be metaphorically – where you take a different approach to something you've done the same way every day for years. Both take you to the same place: a unique state of mind that enables you to see more clearly and engage more creatively than before you wandered off.

As the summer winds down, we invite you to take that road less traveled.
TRY THIS

Wander Wisely
Airline ticket prices change daily. When is the right time to buy? Yapta.com helps satisfy your wanderlust economically by tracking airfares and alerting you to price drops.

After you've purchased a ticket, FlightStats.com provides an abundance of data related to airline travel. Gathered from government, airlines, airports and other sources, it gives you:

  • Travel warnings and advisories
  • Weather forecasts
  • Flight status tracking
  • Airport delay information
  • Runway and gate times
  • Airline scorecards

Bon voyage!
HOT POINT

Tell 'em Twitter Sent You
As many people continue to wonder what Twitter is truly good for, some small businesses are finding it to be their primary way of reaching and luring customers to them.
– New York Times article, July 2009
WORDWISE

Rockin' Out on the Road
Some people love lyrics. Others like the whole package of words and music. But any way you slice it, you need music in the summer. Whether you're cruisin' around town or driving away on an adventure, some good tunes really help set the mood. What is the High Point team listening to this summer? Here are some of our favorites (in no particular order):

  • "The Way" - Fastball
  • "Open Road Song" - Eve 6
  • "Dani California" - Red Hot Chili Peppers
  • "Single Ladies" - Beyonce
  • "On My Way" - Mavis Staples
  • "This Land is Your Land" - Woody Guthrie
  • "Wide Open Spaces" - Dixie Chicks
  • "Getaway" - Texas
  • "Runnin' Down a Dream" - Tom Petty
  • "Silence" - Delerium featuring Sarah McLachlan
  • "Human" - The Killers
  • "Sister Surround" - Soundtrack of Our Lives
And if your iPod breaks or runs out of juice, you can always sing "100 Bottles of Beer on the Wall."
HIGH POINT HIGHLIGHTS

Ramada Mall of America
This spring, when Ramada Mall of America revamped the only outdoor pool in the Twin Cities to create the Backyard Outdoor Pool and Bar, High Point helped make a splash with an e-mail campaign. Now, as the hotel's list of e-mail contacts grows, so does awareness of this exciting new venue. Subscribers receive regular updates promoting the hotel's many special-value packages, including back-to-school shopping and State Fair fun.

Bing!
Bing. Microsoft calls it, "the sound of being found." But will Bing, the software giant's new search engine, be found? Are we all just too deep into Google? Take a look at our new Bing white paper (PDF) to learn about some of the unique features Bing has to offer and what it might mean to you.

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About: For 20 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.

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