Begin doing what you want to do now. We are
not living in eternity. We have only this
moment, sparkling like a star in our hand and
melting like a snowflake.
Francis Bacon, Sr.
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You're only given a little spark of madness.
You mustn't lose it.
Robin Williams
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To learn to read is to light a fire; every
syllable that is spelled out is a spark.
Victor Hugo
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'Tis the season of gatherings – fun
times with friends, noshing with neighbors,
reminiscing with relatives. Certainly, there
is no shortage of news to discuss. But if you
want to steer cocktail party conversations
away from economics and elections, read on.
We've rounded up a range of resources sure to
spark an interesting exchange of ideas for
every occasion you encounter over the next
month.
The sunny side of the street may be hard to
find right now. But it will return.
Until then may the simple joys of the season
inspire your own beautiful light to shine
ever more brilliantly.
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| HOT POINT |
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The Best of 2008
As each year ends, the creation of "best of"
lists begins. Often surprising and sometimes
confounding, they're always interesting. Here
are some to get you started in the search for
the best of the year past.
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| TRY THIS |
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Get Ready for 2009
As 2008 draws to a close, thoughts drift to
celebrating with one last blast. Here are some
ideas to help you welcome 2009 with great
cheer.
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| WORDWISE |
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Heard on the Street (Wall Street? Main
Street?)
This has been a busy year for the English
language. Here are three recent words defined.
Cloud computing: The use of computer
services distributed across the Internet in
such a way that no machine is solely
responsible for any given task and multiple
machines can work together as if they were a
single computer.
Digital cliff: The sharp degradation
of a digital broadcast signal beyond a
certain distance.
Google slap: When your ranking drops
due to a change in search engine site ranking
methodology.
Source: Double-Tongued
Dictionary
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| HIGH POINT HIGHLIGHTS |
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Deluxe Corporation
Deluxe
Corporation recently re-launched its
successful Deluxe Business
Advantage® program, which
connects the company's business product
experts with a financial institution's small
business customers to make sure they receive
exactly the products they need.
For the re-launch, Deluxe worked with High Point
Creative and Lecy
Design to develop a comprehensive program
kit. We also created communications pieces
for various internal and external
stakeholders – including sales
presentations, a training webinar and a
direct mail campaign to generate enthusiasm
and greater program usage. The result: Deluxe
is getting the word out about the deeper
support it offers to small business customers
and the true value this support brings to
financial institutions.
Phone: 651-426-4012
E-mail:
newsletter@highpointcreative.com
Web: www.highpoin
tcreative.com
On Point: Subscribe
now or find
previous issues in the archive.<
br>
About: For 20 years, High Point
Creative has delivered smart creative
solutions with a focus on strategic thinking,
effective copywriting and flawless execution.
Look to us to provide the right words for
your next project.
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