To fulfill a dream, to be allowed to sweat over lonely
labor, to be given the chance to create, is the meat and
potatoes of life. The money is the gravy. As everyone
else, I love to dunk my crust in it. But alone, it is not a
diet designed to keep body and soul together.
Bette Davis, The Lonely Life
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The sweat of hard work is not to be displayed. It is
much more graceful to appear favored by the
gods.
Maxine Hong Kingston, The Woman Warrior
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Whether you're sweating it at work, chillin' at the cabin
or even super-chillin' like Maiya's son who took a big
trip to Alaska this summer, there's nothing quite like
summertime. At High Point we've been busy enjoying
a season filled with great clients new and old, hot
projects, and always something exciting and
challenging heating up on the horizon. We peeled
ourselves away for a few minutes to put together this
latest issue of On Point. Don't drip on it.
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| HOT POINT |
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Get Moving
Has watching the Olympics got
you motivated to pick up your activity pace? Experts
recommend 30 minutes of aerobic activity at least five
times a week. (Yes, really.) For ideas to get you
moving in the right direction, check out Web
MD's Fitness and Exercise site. Have fun!
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| WORDWISE |
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Between Me and I
Which is correct: "That works for Kate and me."
or "That works for Kate and I."? Try this trick: In your
mind, eliminate the other person, and you get: "That
works for me." (And it will work for you, too, every time.)
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| HIGH POINT HIGHLIGHTS |
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Medtronic
High Point recently helped Medtronic tell
compelling stories about how its technologies
control chronic pain. The stories highlighted four
patients and how Medtronic neurostimulation and
intrathecal drug delivery therapies are helping them
overcome their pain and get back to enjoying life.
Explore Storytelling in Your Writing
Have you noticed how stories and storytelling are
creeping in – or maybe even smashing their
way in – to corporate writing? Learn more
about the trend and find some ways you can use storytelling to your
advantage (PDF) in business communications.
Phone: 651-426-4012
E-mail:
newsletter@highpointcreative.com
Web:
www.highpointcreative.com
On Point :
Archive
About: For 20 years, High Point Creative has
delivered smart creative solutions with a focus on
strategic thinking, effective copywriting and flawless
execution. Look to us to provide the right words for
your next project.
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