Summer 2008


I can't change the direction of the wind, but I can adjust my sails to always reach my destination.
Jimmy Dean
 

The reason most people never reach their goals is that they don't define them, or ever seriously consider them as believable or achievable. Winners can tell you where they are going, what they plan to do along the way, and who will be sharing the adventure with them.
Denis Waitley
 

Always remember, you have within you the strength, the patience, and the passion to reach for the stars to change the world.
Harriet Tubman

Do you Twitter? Are you LinkedIn? Do you visibly flinch when you learn that you've received 50 more actionable e-mails since you last checked? Thanks to the newest social media tools and GOE*, you can reach more people in more ways than ever before. And, for good or bad, they can reach you.

Our reach has definitely expanded. But are we truly touching people in meaningful ways? Check out thse article links for ideas to maximize your professional touch points.

*Don't panic: We're talking "Good Old E-mail," not another new tool.

Tell Us What You Think
What do you think about LinkedIn and Twitter? Take our survey and let us know. All respondents will be entered into a drawing for a High Point goodie bag. (Drawing held July 15.)
TRY THIS

Change is Within Reach
Increase your chance of getting your ideas accepted by focusing your pitch on these four questions:

  1. What problem or challenge does your idea address?
  2. How will your idea benefit the organization?
  3. What will it cost?
  4. Why do you recommend the approach?
HOT POINT

Who's Doing What Online
From "seeking financial/investment information," to "participating in auction sites," learn how (PDF) the generations differ when they spend time online. Want more? Check out the "Who Blogs Now?" (PDF) article from eMarketer.
WORDWISE

Paperback Pleasures
Summer is here! There's no better way to spend a lazy summer afternoon than stretched out with a favorite read. Save your serious and self-improvement books for fall. This is the time for mind candy. Here are a few suggestions from the bestseller lists:

  • Invisible Prey, by John Sanford
  • Love the One You're With, by Emily Giffin
  • Hold Tight, by Harlan Coben
  • The Whole Truth, by David Baldacci
  • Devil May Care (James Bond), by Sebastian Faulks
  • Audition: A Memoir, by Barbara Walters
  • Fearless Fourteen (Stephanie Plum No. 14), by Janet Evanovich

Looking for more ideas? Here are links to more lists:

And some ideas to keep your kids busy so you can relax with your book:

HIGH POINT HIGHLIGHTS

HealthEast - St. Joseph's Hospital Maternity Center
St. Joseph's Hospital in Saint Paul, Minn. (a member of the HealthEast Care System) has one of the area's best maternity centers: Some of the most experienced labor and delivery nurses around; low c-section rate; a wide range of birthing options including waterbirth and midwife support; and a whole host of enthusiastic families who can't say enough about their excellent experience at St. Joe's. To spread the word, High Point Creative worked with the designers at HealthEast to develop the "St. Joseph's delivered" campaign for newspaper, magazine and skyway ads, a 30-second radio spot (MP3), and a Web site called MyStJosephsBaby.com featuring real birth stories.

Phone: 651-426-4012
E-mail:  newsletter@highpointcreative.com
Web: www.highpointcreative.com
About: For 20 years, High Point Creative has delivered smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.

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