It was in the 1920s, when nobody had time to reflect,
that I saw a still-life painting with a flower that was
perfectly exquisite, but so small you really could not
appreciate it.
Georgia O'Keeffe
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Whenever you find yourself in the majority, it's time to
pause and reflect.
Mark Twain
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If you confront the universe with good intentions in your
heart, it will reflect that and reward your intent. It just
doesn't always do it in the way you expect.
J. Michael Straczynski
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20 years. How can 20 years rush by so quickly?
Reflections like that (or "What was I thinking with that
hairstyle back then?") can drive you crazy. We've
decided it's better to look ahead, focusing on the
fresh, exciting ways we can help clients tell their
stories and grow their businesses. High Point
Creative is so fortunate to have robust and lasting
professional relationships that have carried us into
this, the beginning of our 20th year. If you know High
Point well, you know we have some fun celebrations
in the works. If you're just getting to know us, stay
tuned. And watch for your invite.
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| TRY THIS |
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Musical Reflections
We spend a lot of time at the computer, so it was
music to our ears when we learned about the Music
Genome Project® at Pandora.com.
Plug in the name of one or more favorite musicians,
and this free service creates a customized online
radio station that streams similar music – new
and old, well known and obscure, guaranteed to
stretch your musical mind. You can create as
many "stations" as you like, based on your different
moods. Hear a new song you like? Click to buy and
download for keeps.
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| HOT POINT |
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Best Products of 2007: Right or Wrong?
Amazon.com
released its Best of 2007 list featuring "all the
bestselling, most positively reviewed, most wished for
and favorite gift" products according to the online
giant's customers this past year. [Snarky High
Pointer comments included in brackets.]
"Reviewed most positively" category includes:
- Electronics: Garmin Nuvi 350 3.5-inch portable
GPS navigator [good to know]
- Gourmet: Tuscan whole milk, 1 gallon
[for real?!]
- Video Games: Nintendo Wii [Kate and Christina
love theirs]
"Most popular gifts" category includes:
- Books: Eat, Pray, Love by Elizabeth Gilbert
[agreed]
- Home & Garden: George Foreman Next
Grilleration removable-plate grill [grilleration?]
- Automotive: LifeHammer original emergency
hammer [curious]
Wondering about other customer favorites? Check out
the full
list.
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| HIGH POINT HIGHLIGHTS |
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Deluxe Financial Services
Marshall Schwartz, Security Director at Deluxe, is a
popular speaker when it comes to discussing identity
theft. When he planned to speak at the TechMecca
conference in 2007, Deluxers wanted to spread the
word about his participation and their solutions to help
financial institutions and consumers prevent identity
theft.
Working with design partner Zimmer
Madich, High Point Creative created a series of
promotional pieces for the event. Pieces included a
pre-mailer with a unique zip tab opening and invitation
card, feedback form, reminder card encouraging
participants to visit Deluxe's booth and signage. The
result: edgy pieces with a high tech feel that
successfully communicated the "Mission: Possible"
theme.
Phone: 651-426-4012
E-mail:
newsletter@highpointcreative.com
Web:
www.highpointcreative.com
About: High Point Creative delivers smart
creative solutions with a focus on strategic
thinking,
effective copywriting and flawless execution.
Look to
us to provide the right words for your next
project.
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