A field that has rested gives a bountiful crop.
Ovid
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Is everything as urgent as your stress would imply?
Carrie Latet
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There is more to life than increasing its speed.
Mohandas K. (Mahatma) Gandhi
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There's a real art to relaxing. At High Point, we're used
to finding little pockets of time between deadlines to
unplug and kick back. But it doesn't always come
easy. It took Kate a full month off and a trip to Italy to
finally understand what the Romans mean when they
encourage, "la dolce far niente" ... the sweet
doing of nothing.
Of course, you don't have to use your passport to relax
and recharge. A good book. A fun outing with friends. A
nap in a cool room. Have you enjoyed enough of that
sweetness this summer?
This may not be relaxing, but it does re-energize our
creativity: Melissa, Maiya and Kate are attending the
4th Annual Summit on Patient
Communication Strategies for Medical Devices
this September. If you want us to ask any questions on
your behalf regarding direct-to-consumer marketing,
let us know.
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| TRY THIS |
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Making Home New Again
If you're tired of the same old thing when you open
your Web browser, maybe it's time for a new home
page. If you're a news junkie, you might try CNN or The New York
Times. If you like to peruse many sources, try
iGoogle, Microsoft Network
(MSN) or Yahoo!. You can
customize these sites with news, weather,
horoscopes, stock tickers and a multitude of other
features to suit your interests.
Of course, your home page options aren't limited to
the big portals. Sports enthusiasts often like ESPN. Gamers might
try GameSpot.
Foodies can sample the Food Network or
another popular cooking site.
To make your new favorite Web site your own home
page, just go to the page you'd like to adopt. Using
Internet Explorer, go to the Tools menu and click
Internet Options. In the General tab look for the Home
page area at the top, click Use Current and click OK.
You're set!
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| WORDWISE |
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Overheard on the Web
You may have recently seen an e-mail filled with funny
word combinations. Some versions of the message
and various blogs cite The Washington Post as
the source, but others disagree. In any case, here are
a few of the entries (that are suitable for work reading):
- Intaxication: Euphoria at getting a tax refund, which
lasts until you realize that it was your money to start
with.
- Giraffiti: Vandalism spray-painted very, very
high.
- Sarchasm: The gulf between the author of
sarcastic wit and the person who doesn't get it.
- Inoculatte: To take coffee intravenously when you
are running late.
- Hipatitis: Terminal coolness.
- Decafalon: The grueling event of getting through
the day consuming only things that are good for
you.
- Caterpallor: The color you turn after finding half a
worm in the fruit you're eating.
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| HIGH POINT HIGHLIGHTS |
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Medtronic
High Point Creative provides Medtronic with
copy for their Connecting newsletter, a quarterly
publication sent to patients, families and healthcare
professionals who have an interest in severe
spasticity and Medtronic ITB Therapy to help control it.
Peggy Lauritsen
Design Group provides the upbeat design. The
newsletter recently received an award of merit in the
IABC Silver Quill
competition, and is a finalist in the Medical
Marketing and Media award competition. We
congratulate Medtronic for its commitment to
excellence in communications.
Phone: 651-426-4012
E-mail:
newsletter@highpointcreative.com
Web:
www.highpointcreative.com
About: High Point Creative delivers smart
creative solutions with a focus on strategic thinking,
effective copywriting and flawless execution. Look to
us to provide the right words for your next
project.
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