Live in the sunshine, swim the sea, drink the wild
air.
Ralph Waldo Emerson
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Those who bring sunshine into the lives of others
cannot keep it from themselves.
James Barrie
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The art of art, the glory of expression and the sunshine
of the light of letters, is simplicity.
Walt Whitman
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You just can't help but feel good this time of year in
Minnesota. The endless days of sunshine after the
long dark winter. The promise of the lake beckoning
on sultry Friday afternoons. With Kate enjoying the
better part of early summer in Italy, sunshine is on all
our minds lately. Meanwhile, the rest of us here at
High Point are pinning a few sheets of paper up to the
creative clothesline, listening to how the breeze blows
and trying to make our clients' lives a little sunnier one
project at a time.
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| TRY THIS |
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The "Neighborhood" Watering Hole
When we can't get away from the computer, we like to
see what's going on outside our little world. One cool
place to check out is the Africam, a Web
cam that streams live footage from a watering hole in
South Africa. With the time difference, late evening
here in Minnesota is a great time to catch some
savannah rays and see giraffes, antelopes, zebras
and wildebeests taking a cool drink in the heat of the
day.
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| HOT POINT |
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Cell Phone Use is Growing
According to a recent study by the Centers for Disease
Control, more than a quarter of young adults aged
18-29 only have cell phones. This shift away
from landline phones affects the phone industry, 911
emergency providers and polling organizations
– all of whom rely heavily on random calls to
households with wired phones.
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| WORDWISE |
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Utilize vs. Use
Seems like everyone has a grammar or usage pet
peeve. One we have involves utilize vs. use. According
to The American Heritage Dictionary of English,
choose "utilize" when you want to say "find a practical
use for." For example: The IT staff was unable to
use the old computers (which might mean they
couldn't even turn them on) and The IT staff was
unable to utilize the old computers (which means
they couldn't find someone to donate them to or even
scrap them for parts). Bottom line: Utilize is not just a
fancier way to say use.
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| HIGH POINT HIGHLIGHTS |
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American Medical Systems (AMS)
With a publication date timed to coincide with a major
medical conference in sunny Anaheim, California,
AMS re-launched Colleagues in Urology, a
respected industry newsletter. AMS engaged High
Point Creative as the managing editor for the updated
bimonthly publication, which covers advances in
men's pelvic health. One article in the May/June issue
features an interview with Barrett Brashers of Virginia
Beach, Virginia. He is a prostate cancer survivor who
underwent a new male sling procedure to correct his
incontinence. The article was also featured in the US
TOO® International Prostate
Cancer and Support Network's monthly
publication – proving that with a little planning,
an investment in copy can pay off by playing double
duty to multiple audiences.
Phone: 651-426-4012
E-mail:
newsletter@highpointcreative.com
Web:
www.highpointcreative.com
About: High Point Creative delivers smart
creative solutions with a focus on strategic thinking,
effective copywriting and flawless execution. Look to
us to provide the right words for your next
project.
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