Library Thing
As the saying goes, there's no thief like a bad book. And don't we all know it. When you're choosing your next great read, check out these Web sites first to ensure you don't get ripped off. Library Thing provides recommendations on what to read next based what you already like. Not sure what you like but know what you definitely don't like? Then visit Library Thing's UnSuggester. It takes the opposite approach, providing suggestions for books to avoid based on what you've disliked in the past. Happy reading!

What Mom Really Wants for Mother's Day
While Mom may not be interested in the latest version of Halo or World of Warcraft, according to a recent study, 76% of casual video game players are women and most are over 40 years old.
Source: Information Solutions Group, September 2006

Googlewhacking
You know we love a good word or two around here at High Point – and we're not above killing some time when faced with the occasional bout of blank page syndrome. While we're not the first to crack the news about the phenomenon known as Googlewhacking, we are among those who are amused by this little diversion. Try searching for a combination of two words (with no quotation marks) that turns up exactly ONE Google hit. Here are a few good ones that have been submitted to the blogosphere extolling the challenges of this worthy time thief.

• ambidextrous scallywags
• panfish interrogation
• insolvent pachyderms

Learn more about it at www.googlewhack.com – and join the fun by trying your hand at becoming a whack hack. If you come up with one, we'd love to hear it – e-mail us at info@highpointcreative.com. All original submissions will be entered into a drawing for a High Point goodie bag. (Congrats to Terri Aberg at Zimmer Madich, our last winner.)

Medtronic
High Point Creative recently had the opportunity to help our clients at Medtronic promote their Tame the Pain Web site, a site that provides pain relief information and support to potential patients. Medtronic established a Google AdWords campaign and several landing pages to drive traffic to the site. In addition to the creative content for the ads and the landing pages, we provided title tags and meta description tags for each landing page.

Because more than half of all Web site visits originate with a search engine, High Point Creative provides basic search engine optimization services, as well as search engine copywriting – smart compelling copy designed to appeal to your readers and to the search engines.

Past Projects Still Blooming
As an English major at the University of Minnesota, Christina Nguyen helped to create and support Voices From the Gaps, a Web site designed to preserve and extend knowledge of writing and art by women of color. Fast forward to the present and she's proud to see that the site not only continues to exist, it has grown and flourished. In fact, on April 26, 2007, the University is celebrating the project's 10th anniversary.

Phone: 651-426-4012
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About: High Point Creative delivers smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.