Sour, sweet, bitter, pungent, all must be tasted.
Chinese Proverb
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The roots of education are bitter, but the fruit is
sweet.
Aristotle
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Comedy keeps the heart sweet.
Mark Twain
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When did Halloween become such a big deal? This
year alone, scary celebrating will account for a
record $4.96 billion – up 51% from last year –
according to the National Retail Federation. As you’re
reaching for “just one more” handful of that devilishly
tasty candy corn/salted peanuts combo, consider
this: Your customers and prospects likely have
Halloween on their minds. How can you translate their
fascination with Fright Night into something sweet for
you?
And now for a little fun ... Halloween has
become one of the top three party nights of the
year. Correctly guess the other two nights and you
may win a High Point messenger bag full of goodies.
Send your guess to
info@highpointcreative.com by October 31. We'll
draw one winner from the correct answers.
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Organizing Memories
If you have a digital camera, you know that it can be
challenging to manage the many photos that
accumulate. Kodak Gallery offers photo books, a
convenient way to convert your digital photos to
albums with just a few clicks. Visit
www.KodakGallery.com and click on "Shop"
then "Photo Books." After uploading your photos,
choose your page layout, add captions and Kodak
Gallery will bind the pages into a book that confirms
for all who read it that pictures truly are worth a
thousand words.
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| HOT POINT |
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Wired for Health Care
American adults are turning to the Internet for health
care information more than ever. According to a
recent Harris poll, 80% of online adults will search the
Internet for health information during 2006.
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| WORDWISE |
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Be Your Own Publisher
They say everyone has a book inside them, just
waiting to get out. Whether yours is a mystery, a
manual or your personal poetry collection, now
there’s an easy way to publish your masterpiece that
doesn’t involve scores of rejection letters or an
expensive agent. Print-on-demand publishing is a new
method of book publishing that uses digital
technology to allow authors to publish their own
books – often one copy at a time. Players like
AuthorHouse.com, iUniverse.com,
Xlibris.com, CafePress.com, uPublish.com and Lulu.com can help
authors get their work out there quickly, easily and
profitably, without going through traditional publishing
channels.
High Point’s Maiya Willits is putting
print-on-demand publishing to the test in her new
side business venture (Mississippi Editions)
that markets customized school memory journals for
elementary students.
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| HIGH POINT HIGHLIGHTS |
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Medtronic
Medtronic
wanted to help spine doctors talk with their patients
about neurostimulation as an option for relief from
chronic back pain. High Point Creative helped
develop a consultation guide that introduces
Medtronic's device solutions and provides
a way for the patient to "Explain their Pain." The
consultation guide was very well received and will be
versioned to apply to Medtronic's range of therapies
for chronic back pain.
GE Money
When GE Money wanted to create
individual Web pages for each of its sales finance
markets, High Point Creative provided the copy to
build out the site. Along with copy, we also
determined which keywords should appear in the text
to help increase the site's search engine ranking.
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Phone: 651-426-4012
E-mail:
newsletter@highpointcreative.com
Web:
www.highpointcreative.com
About: High Point Creative delivers smart
creative solutions with a focus on strategic thinking,
effective copywriting and flawless execution. Look to
us to provide the right words for your next
project.
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