Turn your face to the sun and the shadows fall
behind you.
Maori Proverb
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There are two kinds of light – the glow that
illuminates and the glare that obscures.
James Thurber
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Firelight will not let you read fine stories but it's warm
and you won't see the dust on the floor.
Irish Proverb
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They’re back – rows of sunscreen on Target’s
endcaps. One minute the shelves are stocked with
cold medicine and facial tissue. The next, it’s all
about preventing sunburn. This telling sign of the
season reminds us that the days really are getting
lighter. Soon we’ll be thinking twice about getting in
the car before it’s cooled down – instead of wishing
we’d have let it heat up longer!
Although many of us have thought it recently, one
person has been officially quoted as
saying: “Sunshine is my quest.” Tell us the person’s
name and you may win a High Point messenger bag
full of “de-light-ful” goodies. Send your guess to
info@highpointcreative.com by March 1. We'll
draw one winner from the correct answers.
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| TRY THIS |
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Junk Squad
What do the computer you bought 15 years ago, the
radiator propped in the corner of the garage, and the
life-size Precious Moments® figure you inherited from
Aunt Tilly have in common? It’s junk, and it needs to
go. Fortunately, there’s the Junk Squad,
a company operating in the Twin Cities and
Milwaukee that specializes in environmentally friendly
disposal. Some goes to the landfill, some to the
scrap yard, some to the Salvation Army or other
community organizations. The Junk Squad collects
your clutter from wherever it lives – the basement,
garage, attic, yard – and charges you based on
volume, location and type of junk. Mention this article
and receive $25 off a load of $150 or more.
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| HOT POINT |
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Daylight Savings Time Springs Ahead
Spring ahead in April, Fall back in October, right? Not
this year. For the first time since observance began
in 1966, Daylights Savings Time has been extended
one month. This year, we’ll be springing ahead in
March and falling back in November. Daylight Savings
Time begins at 2:00 a.m. on Sunday, March 11. Don’t
forget to set your clocks! And you also might want to
make sure your computer and other gadgets are ready.
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| WORDWISE |
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What's in a Word?
Mark Twain, arguably one of the most important
writers in modern history, gave us his enlightened
perspective on that when he said, “The difference
between the almost-right word and the right word is
really a large matter – it’s the difference between the
lightning bug and the lightning.” Of course we humble
writers at High Point Creative are constantly striving
for even a single moment of brilliance equal to Mark
Twain, but it gives us great pleasure – as well as
some occasional late nights – to live in a world where
every word really does matter.
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| HIGH POINT HIGHLIGHTS |
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Deluxe Financial Services
After successfully launching the Welcome Home®
Tool Kit more than a year ago, Deluxe Financial
Services wanted to refresh the materials that
make up this proven model for enhancing the
customer experience. High Point Creative partnered
with Lecy Design
to create fresh, engaging copy and a clean look that
followed new branding standards. A sample was
presented at the Deluxe Sales Meeting in January and
was met with rave reviews.
RFP Support and Beyond
When you’re focused on a critical Request for
Proposal (RFP), it’s easy to get lost in the details.
High Point is there to help you step back and execute
ideas and tactics to support your larger strategy. For
example, we recently helped a client create a
presentation that followed a large, detailed RFP.
Working with a Hawaiian theme, we created
PowerPoint graphics, lunch invitations, branded note
pads, thank you cards, signage and presentation
boards. The outcome? An experience beyond
your average presentation meeting. How can we help
you expand your vision?
Phone: 651-426-4012
E-mail:
newsletter@highpointcreative.com
Web:
www.highpointcreative.com
About: High Point Creative delivers smart
creative solutions with a focus on strategic thinking,
effective copywriting and flawless execution. Look to
us to provide the right words for your next
project.
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