Have You Tried the Milk?
Now that Amazon.com offers delicious delights in their Gourmet Food category, some customers are having fun writing outlandish reviews. One popular favorite is Tuscan Whole Milk, with more than 700 reviews. As you read and laugh, just be careful that you don't snort milk out your nose!

Tune In
As serious writers and researchers, we are always looking for the best information from the most authoritative Web sites. Well, okay, sometimes we need a little diversion and a good laugh, too.

YouTube and the other popular video-sharing Web sites can provide just such a diversion. Where else can you watch the latest Diet Coke/Mentos trick, see upcoming movie trailers, view music videos of questionable quality and tune in to real-life soap operas?

Apparently we’re not the only ones watching. According to Nielsen/NetRatings, nearly 20 million viewers log on to YouTube each month. And the British newspaper, The Observer, recently included YouTube as number 4 in the list of top 15 Web sites that changed the world.

Although YouTube can be very entertaining, video sharing is not just for fun and games. New Web sites featuring newsworthy user-submitted video, like CNN Exchange, are making amateur video an important new medium in journalism.

College Students Buy Green
According to a recent survey, college students prefer environmentally safe or cause-related brands to brands with a great image or celebrity endorsements. The United States college student market includes more than 17 million students.
Source: Harris Interactive

Things You Know For Sure ... Thanks to the Movies

• A detective can only solve a case once he has been suspended from duty.
• If you start dancing in the street, everyone you bump into will know all the steps.
• Your laptop computer can override the communication systems of any invading aliens.
• It does not matter if you are heavily outnumbered in a martial arts fight — your enemies will wait patiently to attack you one at a time by dancing around in a threatening manner until you have knocked out their predecessors.
• No one involved in an explosion, volcanic eruption or alien invasion will ever go into shock.
• You can always find a chainsaw when you need one.

EFH Co.
As part of an extensive marketing campaign, EFH Co., a Twin Cities-based commercial construction firm, just launched their new Web site. Working with design partner Zimmer Madich and Web partner Reside, High Point created the copy for the site, including customer testimonials that are featured as short quotes throughout. Developed with the first-time buyer of construction services in mind, the site features helpful ideas to consider before building, as well as details explaining the process.

Bethesda Hospital
Following the success of an initial postcard mailing, Bethesda Hospital again partnered with High Point Creative to develop copy for another postcard campaign for the Capistrant Parkinson's Center. High Point provided copy for two postcards — one for East Metro residents and the other for neurologists, internists and family practice physicians in the area. The postcards encourage readers to visit www.BethesdaHospital.org/Parkinsons for more information on the center.

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About: High Point Creative delivers smart creative solutions with a focus on strategic thinking, effective copywriting and flawless execution. Look to us to provide the right words for your next project.