Be not afraid of growing slowly; be afraid only of
standing still.
Chinese Proverb
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If every day is an awakening, you will never grow old.
You will just keep growing.
Gail Sheehy
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If you have a garden and a library, you have
everything you need.
Marcus Tullius Cicero
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Grow is an obvious theme considering the
bursting of buds and unfurling of leaves that abound
outdoors. Wouldn’t it be wild if you could see
professional development so visually? For example,
when Maiya and Christina return from their national
conference on e-mail marketing this week, they could
have sprouted new limbs – all the better to quickly
implement everything they’ve learned. Or, when
Melissa and Maiya attend the Marketing to
Women conference the first week in May, their heads
literally could be blooming with new ideas to engage
the many segments that make up the female
purchasing powerhouse.
Want the highlights of what we’ve learned at these
two conferences? Just let us know. We’re happy to
graft a few new branches on your own tree of
knowledge.
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| TRY THIS |
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We Love Our Book Groups
Book clubs or reading groups are more popular than
ever, especially among women. And it’s not just the
Oprah crowd, either. “I’ve been getting together with
my book group every month for 12 years now,” says
High Point’s Creative Director, Maiya Willits. “It’s
about so much more than what we read – it’s about
how we connect. We’ve been through it all together –
marriages, kids, cancer, you name it.” In a recent
article in the Seattle Times, Elizabeth Long,
author of Women and Uses of Reading in Everyday
Life, suggests that women use book club
discussions “as a lens to consider issues in their lives”
and a legitimate way to gather, away from the
demands of work and family. Maiya hopes her group
will be connecting for years to come. She has a good
model: Her mother’s book club in Michigan has been
together for more than 40 years!
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| NEWS YOU CAN USE |
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Make Mine a Human
Keep this list handy when navigating the world of
interactive voice response systems (IVRs). The GetHuman
Database tells you exactly how to bypass the
system to get to an actual person. We haven’t
tested them all, but the ones we did sure work!
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| HOT POINT |
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Our Growing Population
Those in the know (as much as they can be with
something like this) estimate the 300 millionth
American will be born around October – certainly by
the end of the year.
The Census Bureau estimates that with a baby being
born every 8 seconds, someone dying every 12
seconds and the nation gaining an immigrant every 31
seconds on average, the population is growing by one
person every 14 seconds.
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| WORDWISE |
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RSS Feeds
Have you noticed links to RSS feeds showing up on
news Web sites and blogs? RSS or Really Simple
Syndication is a useful tool for staying current with
your favorite Web sites. RSS uses XML code that
constantly checks the content of a site and then
broadcasts updates to anyone who subscribes to a
feed.
To access RSS feeds, you will need a feed
aggregator – software that checks the feeds to
which you subscribe. Fortunately, you have many
free, Web-based options for subscribing to feeds. If
you use the Firefox browser, you can simply save the
feed URL as a “New Live Bookmark.” When you mouse
over that bookmark in your list, you’ll see all the
headlines and you can click any one to go to the
actual story. If you use a personalized Google
homepage or MyYahoo! page, then you probably
already have RSS news feeds right there showing you
the latest news. You can also try Google Reader
to track your favorite feeds.
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| HIGH POINT HIGHLIGHTS |
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Center for Reproductive Medicine
This leading Minnesota clinic wanted gynecologists to
be able to easily refer patients interested in seeking
treatment for infertility. The challenge was to
develop a brochure that educates patients about
their options while respecting the sensitive and often
emotional nature of this issue. High Point Creative
wrote the copy and worked with art directors at
Zimmer/Madich to create a compelling message
about advanced reproductive care options. See the
full
brochure (PDF).
American Medical Systems
High Point had the pleasure of helping American
Medical Systems (AMS) and the Larsen design
team create the AMS 2005 Annual Report. We
provided all the writing, which included interviewing
company executives for their perspectives on the
year, physicians for their insights on the products
and patients for their struggles and triumphs on their
conditions.
The annual report depicts just how common
pelvic health conditions are and just how few people
seek treatment. But thanks to AMS, more people are
taking back their lives to live fully.
Phone: 651-426-4012
E-mail:
newsletter@highpointcreative.com
Web:
www.highpointcreative.com
About: High Point Creative delivers smart
creative solutions with a focus on strategic thinking,
effective copywriting and flawless execution. Look to
us to provide the right words for your next
project.
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