Creating a character on or off the stage is an
escape.
Roger Moore
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Laughter is an instant vacation.
Milton Berle
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Is this not the true romantic feeling – not to
desire to
escape life, but to prevent life from escaping you?
Thomas Wolfe
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Getting away to somewhere warm, relaxing,
salt-watery is on many minds this time of
year. Bliss is sinking your toes into sand at the exact
moment your colleagues are settling in for that
weekly whatever meeting. If you aren’t jetting away
anytime soon, this On Point is for you – with
ideas for mini-getaways. And if you are getting away,
you might as well read on. You know you’re too
distracted to get any real work done before you
leave! Bon voyage whether you stay or go!
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| TRY THIS |
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Escape with a Seminar
Professional rejuvenation. How do you get it? One
way is to escape your daily work routine and head for
a seminar. In town or away, for an hour or a
full day, seminars are excellent for broadening your
knowledge base, strengthening your skill set and
increasing your network of contacts. Two seminars
we’re excited about attending are the
Email
Marketing Summit April 20-21 at the Hyatt
Regency O’Hare in Chicago and the
Marketing to
Women Conference May 8-9 at the Chicago
Cultural Center. Escape and learn ... you deserve it!
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| NEWS YOU CAN USE |
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Favorite Staff Escapes
Angie: The walking/bike path along White
Bear Lake is my favorite place for an escape –
especially on a warm and sunny day. I can take a
quick walk down by the lake and feel like I’m a million
miles away.
Christina: I’m a bit of a foreign film junkie,
and Netflix provides me with some excellent, exotic
escapes. One of my current favorites is the Ghost
in the Shell: Stand Alone Complex anime
series.
Kate: I aim for a good measure of escapades
in my escapes. That can mean listening to a band at
a great club in Minneapolis, shooting craps in Vegas
or body surfing in the ocean. But my favorite escape
of all is climbing the foothills of the Matterhorn.
Ahh,
just thinking about these has been a great escape!
Maiya: One of my favorite local escapes is to
spend a few hours browsing in a bookstore. My
husband and I often incorporate this into a date
night – we’re such geeks!
Melissa: A favorite getaway for me is to
bundle up on a cold winter day and take my dogs,
Aldo and Leopold, for a very long walk across a
frozen lake near our house. They think I walk on
water.
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| HOT POINT |
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American Travel Plans for 2006
When thinking about taking their next vacation, 74%
of American adults say they will travel within the
country. 41% plan to take their next vacation within
the next six months, while 26% are not sure of when
they will go.
Source: Harris InteractiveŽ Poll, November
2005
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| WORDWISE |
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A Matter of Style
Comma before and in a series? Capitalize
every word in a title? Sometimes you need to
consult an authority and follow the rules. Other times
you may want to make your own rules, but be
consistent. The AP Online Stylebook can help
either way. With a subscription to this service, you
have access to continually updated information
from the hard copy version of the famous AP
Stylebook. You also can customize your own
online version. At High Point, our team shares a
subscription that allows us to track style preferences
for our clients – and for ourselves. For more
information, visit the
AP Stylebook.
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| HIGH POINT HIGHLIGHTS |
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Woodwinds Health Campus
High Point Creative worked with Woodwinds
Health Campus to develop a 2006 advertising
campaign encouraging area residents to think of
Woodwinds as their hospital and seek out physicians
who practice there. Their objective: Continue to build
brand awareness of this five year-old hospital and its
Obstetrics, Orthopedics, Radiology and Emergency
services. Using the theme “Care Beyond
Compare,” High Point worked with the art
directors at
Zimmer/Madich to develop a series of ads. These
focus on Woodwinds’ unique service philosophy
that blends quality and professional expertise with
technological innovation and healing arts therapies to
treat the whole person. View a larger image of the ad
or download it from www.highpointcreative.com/woodwinds.htm.
Silver Lane Quilting
Congratulations to Silver Lane Quilting, which
recently opened in New Brighton, Minnesota. This
new endeavor is a labor of love for owners Elaine and
Mike Leko, longtime colleagues and friends of ours.
The result: a charming quilt shop with specialty
fabrics and supplies, inspiring samples and classes for
all ages. High Point Creative is pleased to have
supported Silver Lane Quilting with marketing
consulting services in preparation for their grand
opening. For more information about the store, visit
www.silverlanequilting.com.
Phone: 651-426-4012
E-mail:
newsletter@highpointcreative.com
Web:
www.highpointcreative.com
About: High Point Creative delivers smart
creative solutions with a focus on strategic thinking,
effective copywriting and flawless execution. Look to
us to provide the right words for your next
project.
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