January 2006


Beauty is not in the face; beauty is a light in the heart.
Kahlil Gibran
 

An age is called “dark,” not because the light fails to shine but because people refuse to see it.
James Michener
 

We cannot hold a torch to light another's path without brightening our own.
Ben Sweetland

After days of cloudy skies, the sun is now shining bright. Working creatively is a lot like believing that the sun will shine again — even on the cloudiest days. The blank page. The deadline. The voice in your head questioning whether you really have it in you this time to come through. Then you dig in and there it is. That ray of inspiration that leads you to the bright idea. What a great feeling. Shine on.


TRY THIS

Japanese Manga Comics
Japanese culture has created a new shining star in the publishing industry. It’s manga, or Japanese-style comics (pronounced “mahn-guh” with a hard g). Check your local bookstore and you will find shelves and shelves of manga titles. In the magazine section, you can pick up a copy of Shonen Jump or Shojo Beat, serialized monthly comics aimed at boys and girls respectively. Still not sure? This month, several major North American newspapers, including the Los Angeles Times and Vancouver Sun, are premiering two manga comic strips in an effort to attract younger readers. The strips, Van Von Hunter and Peach Fuzz look Japanese but are actually made by Americans. The manga influence is spreading, bringing a whole new world of action, romance and fun to readers of all ages.
NEWS YOU CAN USE

Podcasts
We’ve long been excited about audible.com's downloadable content (audio books, radio programs, newspaper subscriptions, etc.) but recently got hooked on podcasts as a great way to populate our iPods and hard drives with interesting news, information and entertainment content. It’s a great way to keep up with trends and keep those creative ideas coming.

A podcast is a Web feed of audio or video files that anyone can subscribe to. A simple way to access a variety of popular podcasts is through Apple’s iTunes Music Store, which offers shows from National Public Radio (NPR), CNN, ESPN and more – all free. In fact, many shows that you have to pay for on audible.com are available for free as podcasts. And once you subscribe, all future episodes are automatically delivered to your iTunes podcast playlist. Some High Point favorites include SETI Science and Skepticism, NPR: Story of the Day and Slate Explainer.

HOT POINT

Boomers Becoming Onliners
According to eMarketer.com, adults age 55 and older now make up the fastest growing segment of Internet users. Recent figures show that 63% of American men and 66% of American women aged 50-64 years old are now online.

WORDWISE

Top 10 Words of 2005
The new year means that everyone is compiling their top 10 lists for 2005 ... everything from best movies to worst dressed. We decided to take a look at the top words of 2005.

Based on the number of online lookups, Merriam-Webster has compiled a list of the "2005 Top Words of the Year." Here are the top 10:

  1. Integrity
  2. Refugee
  3. Contempt
  4. Filibuster
  5. Insipid
  6. Tsunami
  7. Pandemic
  8. Conclave
  9. Levee
  10. Inept

Editors of the New Oxford American Dictionary have selected their "Word of the Year" for 2005: Podcast. Runners up include:

  • Bird flu
  • Lifehack
  • Persistent vegetative state
  • Reggaeton
  • Rootkit
  • Squick
  • Sudoku

For complete lists and definitions of these new and intriguing words, visit www.highpointcreative.com/news.htm.
HIGH POINT HIGHLIGHTS

American Medical Systems
In May, American Medical Systems (AMS) launched WomenShare, a dynamic health seminar hosted by leading gynecologists and attended by women interested in learning more about female pelvic health issues. WomenShare aims to increase awareness of issues like excessive menstrual bleeding, urinary incontinence and prolapse. High Point Creative created copy for the presentation, displays and handouts at WomenShare events, and developed the content for the dynamic WomenShare Web site.

Visit www.WomenShare.com and learn more about pelvic health issues that may be affecting the lives of women you love. And consider attending a seminar at the Walker Art Center in Minneapolis on January 25 from 6-8 p.m. This event will also be broadcast live on FM 107. Details and registration information are on the Web .

HealthEast
High Point recently helped HealthEast promote its locations and services through a series of radio ads, played on the new FM 107 show "Get a Whole Life." HealthEast co-sponsors the show with Lifetime Fitness. You can hear the show (and the ads) on Saturdays from noon to 1 p.m. in the Minneapolis-St. Paul area at 107.1 FM. You can also find the ads (mp3 files) at www.highpointcreative.com/news.htm.

phone : 651.426.4012
email :  newsletter@highpointcreative.com
website : www.highpointcreative.com

Email Marketing by