Try to learn something
about everything and
everything about
something.
Thomas H.
Huxley
(1825 -
1895)
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As writers, we’re always learning about our clients'
products, their customers’ desires and new ways to
capture and keep a reader’s attention. But it’s in
September, as kids trudge back to school, that the
challenges and rewards of learning are truly top of
mind.
"Learn" is our theme for our first newsletter. We offer
you a few things we’ve learned lately. And we invite
you tell us what you think about this new way of
staying connected with High Point Creative.
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| TRY THIS |
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Listen and Learn with Audible.com
As avid readers, we’ve been all over this great site
for downloading audio books – as well as favorite
radio programs like This American Life and
magazines like The New Yorker and Fast
Company. Don’t have time to read the latest biz
buzz like Blink or Whole New Mind?
Download the audio versions from this subscription
site and listen in your car, on your commute, at the
gym or at your computer. Reasonable prices,
easy-to-use site and great customer service.
www.audible.com
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| NEWS YOU CAN USE |
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Book Review: Whole New Mind
In late summer, the High Point team started reading
Daniel Pink’s new book, A Whole New Mind:
Moving from the Information Age to the Conceptual
Age. His latest effort explores how three forces—
Abundance, Asia and Automation—are pushing us
into a new era where artistic and holistic “right brain”
abilities will rule.
The writing is friendly and accessible, which makes
the book a fast and easy read. The best part is that
Pink moves beyond exposition and theory. The
second half of the book focuses on six senses
(design, story, symphony, empathy, play and
meaning) and offers resources and ideas on how you
can explore and sharpen these senses to get ahead
in the Conceptual Age.
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| BRIEFER! |
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More U.S. Homes are Solo
Single-adult households are now the most common
kind of U.S. household, displacing two-parent families
with children. More women live alone than men.
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| WORDWISE |
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Wikipedia
If you’re looking for interesting news or information,
or if you have information you’d like to share with the
world at large, you may want to check out
Wikipedia. A wiki (from the Hawaiian
wiki wiki, meaning quick) is a collaborative
website that comprises the collective work of many
authors. Wikipedia is an online,
multi-language, free-content encyclopedia written
collaboratively by volunteers. Anyone is free to edit
the content of Wikipedia. Volunteer editors
work to counter systemic bias, check facts and
references, fix punctuation, and improve grammar.
Although Wikipedia’s use as a reference is
controversial, its popularity is undisputed. Wikipedia
contains approximately 1.6 million articles (more than
700,000 in English), and is the second most visited
reference site on the web after doctionary.com.
Wikipedia’s ambitious goal is to provide free
knowledge to every person in the world.
www.wikipedia.org
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| HIGH POINT HIGHLIGHTS |
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Solutran
Solutran needed a way to explain its treasury
management services. We worked with Pixel Farm to
create this interactive tool that showcases the ways
Solutran processes financial transactions.
www.solutran.com
American Medical Systems
Few people are comfortable talking about personal
health issues – particularly those that involve pelvic
health conditions. But these concerns affect millions
of men and women worldwide, significantly limiting
their quality of life. American Medical Systems offers
hope through innovative solutions. High Point
created the content for the relaunch of the 2,000+
page web site.
www.americanmedicalsystems.com
phone : 651.426.4012
email :
newsletter@highpointcreative.com
website :
www.highpointcreative.com
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