The Texas Explorer
Your Travel & Tourism Industry Update
April 13, 2011
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Texas Travel Industry Association
3345 Bee Caves Road, Ste. 102A
Austin, Texas 78746

Letter-to-the-Editor Available on  


Our state's fully-funded tourism advertising and promotion budget needs your support:  Drastic cuts to the state's highly successful tourism advertising and promotion program, Texas. It's Like A Whole Other Country, would result in significant economic losses and dramatically lower tourism-related tax dollar collections. We need your help to spread the word that fully funding the state's tourism advertising and promotion program is a smart solution for our state's current budget crisis.


To that end, we have provided a sample Letter-to-the-Editor, along with bullet points and instructions, on our Web site for your use.  We encourage you to adopt this letter, or write one of your own from the bullets provided, and send it to your local newspaper.  Help us get the word out to the public that Travel Matters to Texas. 


Updated Legislative and Bill Tracking Reports are available today.  Visit TTIA's Advocacy section for more information.   


Partners In The Park


Don't forget the great discounts available on attraction tickets.  And share the news with others that you work with - either in the industry or within your community.  


NEW for Members Only: Schlitterbahn!

We have received an allotment of tickets to Schlitterbahn New Braunfels, Schlitterbahn Galveston, and a very limited supply of Schlitterbahn South Padre. These tickets are not available on our website.  


Members, please email Jennifer Baker with park selection, quantity, organization name, and preferred shipping method (see below) to purchase Schlitterbahn tickets!  


Schlitterbahn New Braunfels = $29.50 + tax

Schlitterbahn Galveston = $29.50 + tax

Schlitterbahn South Padre = $26.00 +tax


Regular Mail (3-5 bus. days) = $4

Lonestar Overnight = $15.95 + tax

Lonestar Saturday = $26.95 + tax 


We are temporarily sold out of the Adult tickets for Natural Bridge Caverns, but expect a new supply soon.  


TTIA Thanks all the members who have provided discount tickets for this great program. 


Visit and click on the Partners In The Park icon to take advantage of the discounted ticket prices.   


Travel & Tourism College

Early Bird Deadline - Friday, April 15

"The company or organization that provides professional development to its employees is more likely to keep those employees longer."

Rickie Felder, principal with Felder Consulting Associates

Join us for Travel & Tourism College in San Marcos this summer.  The Early Bird Registration Deadline is THIS FRIDAY!


Full tuition rate includes course materials, a private bedroom in a dormitory quad-suite, breakfast and lunch in the campus dining hall, and dinner on nights with evening events.      

  • $850  - Earlybird rate (on or before 4/15/11)     
  • $950  - Regular rate (after 4/15/11)


Click here for more information about Travel & Tourism College, the Certification upon completion of the three year program, and the course schedules; or contact Jennifer Roush.

ABA Returns to Grapevine
Sponsorship Opportunities Available



The American Bus Association (ABA) Marketplace is the premier business event for the group travel industry and it is only nine months from being back in Texas! There are a number of ways you can be a part of this huge event, which takes place in Grapevine January 6-10, 2012.   


Team Texas invites you to be a part of this big event that hasn't been in Texas since 2007.  There are a number of sponsorship opportunities available or contact Heather Kisabeth with any questions. 


Texas Travel Fair Update 

Register Now to Be Included in Program Guide

Texas Travel Fair will be here before we know it!  To be included in the program guide provided to attendees and exhibitors, you must be registered by close of business this Thursday, April 14th.  You may register after this date, but you will not be listed in the guide.

We are adding a Meet & Greet with members of the TTIA Motor Coach Council to this year's schedule.  This Meet & Greet will take place in the Exhibit Hall, Thursday, April 28th, 9:30-11 am, during the booth set-up time and will allow Motor Coach operators and TTIA members to get to know each other and discuss business opportunities. 

In addition, we will encourage media from the area to cover Texas Travel Fair and visit with exhibitors.

For more information, contact Jennifer Roush.


April 27-28, 2011

Texas Travel Fair

Arlington, TX

May 7-15, 2011

Travel & Tourism Week

May 10, 2011 11:00 am

Texas Travel Rally Day at the Capitol 

June 10, 2011

Postmark deadline for TTF Scholarship Applications


June 12-17, 2011

Travel & Tourism College

San Marcos, TX

September 18-21, 2011 Texas Travel Summit

San Antonio, TX




American Airlines

Dallas Cowboys Football Club

Landry's Restaurants, Inc.

SeaWorld San Antonio


Schlitterbahn Waterparks

Traders Village 


Phillips Entertainment, Inc.



AJR Media Group

Austin Convention Center

Hyatt Regency Lost Pines Resort

La Torretta de Lago Resort & Spa

Madden Media

Natural Bridge Caverns

San Antonio Zoo

Six Flags Fiesta Texas

Six Flags Over Texas/Hurricane Harbor

Southwest Airlines

Space Center Houston

Splashtown Houston

Texas State Railroad