The Texas Explorer
Weekly Travel & Tourism Industry Update
April 20, 2010
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National Travel and Tourism WeekTexas Travel & Tourism Week
May 8-16, 2010
Travel Rally Day: May 11th

National Travel and Tourism Week is an annual salute to our industry, celebrating its power and economic impact. A more recent addition to this week of celebration is designating the Tuesday of that week (this year on May 11th) as Travel Rally Day. The goal of Rally Day is to unite a community's travel workers and supporters and publicly represent the industry to media, elected officials and residents with a message that travel matters to this nation and to the local community.

In Texas, plans for the May 11th Rally Day include:
  • Texas Department of Transportation will host Rio Grande Valley-area travel industry representatives at the Harlingen Travel Information Center
  • Abilene and the Forts Trail Region will celebrate with various festivities at Frontier Texas!
  • Waco will hold an event including a mayoral proclamation on the steps of Waco City Hall
  • Texas Parks and Wildlife Department will launch a new Texas Paddling Trail at Village Creek State Park near Beaumont
  • Texas Commission on the Arts is holding an event in the Huntsville Arts and Cultural District
  • Texas Department of Agriculture will rally for the impact of rural tourism at the Lubbock Convention and Visitors Bureau
How are you participating? Let us know!

U.S. Travel Association offers a number of great free resources for anyone to use in promoting travel and tourism. Visit the link below to download free graphics, logos, videos, sample press releases, talking points and more.


See Texas First Spring10 CoverSee Texas First Co-op Marketing Program

Last weekend, TTIA's "See Texas First" newspaper insert was included with the Sunday paper delivered to 1.25 million subscribers in key feeder markets, targeted to those with the income and propensity to travel in Texas. The newspaper insert is just one component of a 4-month multimedia campaign, which includes a brochure listing on VacationFun.com, e-mail blasts, and geo-targeted search engine marketing.

In 2009, the Spring insert generated a combined total of 816,575 leads for participating TTIA members.

Space Reservations for Fall are due June 18th
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To request more information, please contact:
Allison Cessna, Senior Account Manager
Madden Media, phone: 520-297-7178
email: acessna@maddenmedia.com

In This Issue
Texas Travel & Tourism Week
See Texas First Newspaper Insert
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Mission to Monterrey

June 10-12, 2010

This summer, TTIA will be heading back to Monterrey for a sales mission to target this important and lucrative travel market within Mexico. Last year's participants raved that it was an excellent return on investment, so we encourage retailers, destinations and accommodations to join us. Find out more...


For any questions about TTIA membership, contact Cara Briggs, Director of Membership at (512) 328-8842 or cara@ttia.org.
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Participating TTIA member attractions:


Splashtown Houston

Splashtown San Antonio
Hurricane Harbor (Arlington)
Six Flags Over Texas (Arlington)
Six Flags Fiesta Texas(San Antonio)
Natural Bridge Caverns (New Braunfels)
Space Center Houston
Dallas Zoo

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