OCA Launches Media Campaign
Highlighting Benefits of Chiropractic Collaboration in Primary Care
A primary goal of the OCA is to promote the inclusion of chiropractors in the health care system. With team based collaboration highlighted as the way forward in both the Drummond Report and the government's Action Plan on Health, the focus becomes not just the needs of patients in our individual practices but also on the needs of other health care practitioners and the system itself.
Today the OCA launched a media outreach campaign to raise awareness of the benefits of chiropractic collaboration within primary care in Ontario. The campaign centers around the results of the OCA's recent Consulting Chiropractic Demonstration project funded by the Ministry of Health and Long-Term Care (MOHLTC) and new research conducted by Environics Research Group. Quoted in the OCA's media release are Dr. Robert Haig, OCA's Chief Executive Officer and Jan Kasperski, Chief Executive Officer of the Ontario College of Family Physicians.
"Chronic low back pain patients are commonly referred to orthopedic surgeons, even though about 90 per cent are not surgical candidates. They are also often referred for unnecessary expensive diagnostic services such as MRIs," says Dr. Robert Haig, Chief Executive Officer of the Ontario Chiropractic Association. "We believe that by collaborating with family physicians to deliver evidence-informed low back pain care, we can provide patient-centred, positive results for Ontarians. This is why we pilot tested the Ministry of Health and Long-Term Care funded 'Consulting Chiropractor' model of care."
"Across the province, family doctors are starting work in innovative and collaborative ways with other health care professionals. There is so much more that we can do when we work in teams", says Jan Kasperski, Chief Executive Officer of the Ontario College of Family Physicians. "Back pain is a common problem that causes significant disability. Better management of these patients by family doctors supported by the expertise of various health care professionals such as chiropractors and physiotherapists is a solution that will ensure Ontarians with back pain will receive the best care possible."
View the complete OCA media release and background information >>
Media Coverage
Working Together - Metro Morning, CBC Radio, June 12, 2012
Host Matt Galloway speaks about the cooperation between physicians and chiropractors, with Dr. Bob Haig, CEO of the Ontario Chiropractic Association, and with Jan Kasperski, CEO of the Ontario College of Family Physicians.
Listen to the CBC Interview >>
Stay tuned to the OCA website and our Facebook Member Page for updates on the campaign and media coverage.
