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I am passionate about history -- as a source of information, inspiration, AND ways to benefit your business or organization.
That's what we do at History Smiths: We help you find meaningful ways to embed history into your marketing and PR to benefit you AND the communities you serve.
Check us out, be inspired, and be in touch!
-Bonnie Hurd Smith, CEO
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If your business or organization is about to celebrate an anniversary, please don't just throw a party! We'll show you how
to really leverage this important event.
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Can a history trail benefit your business economically?
Absolutely! And it will
also benefit your historical nonprofits, community,
and everyone involved. Here's a "done for you" process to follow.
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Greetings!
My very best wishes to all of you as we approach Mother's Day - to all the mothers out there, and to the men who care about them. Our Moms are a critical part of our team, our support system, and I hope yours is still with you. I've been thinking a lot about teams, in life and in business. This past Sunday, I heard a wonderful Universalist sermon about just how much we all need to be part of a community - a family community, a religious community, a group of friends, coaches, teachers...none of us can make it alone. The myth of the self-made man, and America's obsession with rugged individualism, are really a bunch of nonsense. We have all had people on our team, of one kind or another, and we need them to survive. The same is true in business. Who is on your team, and have you thought about including a historian? Why? Some answers below about having an "embedded historian" available to you. And going one step further, wouldn't it be awesome to have an embedded historian in your family? It can be you! (No, you don't need a Ph.D.) Especially if you have a daughter, giving her the gift of women's history can help her self confidence immeasurably. Thoughts on that here too. Again, Happy Mother's Day and remember Julia Ward Howe who first had the idea in 1870. Then, she proclaimed a Mother's Day for Peace and hoped to end all war. Still a good idea!
Be well, and be in touch!
Bonnie
P.S. I will be announcing my new ebook on how to do a business history shortly. Stay tuned!
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Do you have a historian on your team
and why do you need one?
 | | These people are happy because they have a historian on their team! |
by Bonnie Hurd Smith
You probably have people on your team as staff or consultants who help you with PR and marketing. It does help to have other people's perspective on your brand and how you should project yourself "out there," no matter how small or large your business or organization is. It shouldn't all come from you. Now, what about adding a historian to your team? How would it help you? · A historian's perspective is different from a marketer's perspective. It just is. A historian will look at your business within the context of your community's history, your industry's history, social history, perhaps women's history, and so on. · A historian will look at what you do and how you do it. Then, he/she will think about what you mean to the communities you serve historically and in terms of today. (continued here)
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Be the Embedded Historian in Your Family!
 | | Give your daughter the gift of women's history! |
by Bonnie Hurd Smith
David McCullough, one of my heroes, thinks we should have embedded historians on military missions just as we often see embedded journalists. What a wonderful idea! But just for fun, what about having an embedded historian in your FAMILY - and it could be you! Especially if you have a daughter, this role could be incredibly valuable for her development. Many girls struggle with issues of self-esteem, self-confidence, and envisioning a role for themselves to play in the world. Even today. By exposing them to women's history you can have a positive impact in all three areas. The pressure on girls when it comes to their looks and sexuality is appalling, and they need to know - really know - that they can do so much more than just be pretty and sexy. Also, wouldn't it be wonderful if they got the message that we EXPECT more of them? And one of the best ways I know of to shift this mindset is to expose girls to women who came from modest backgrounds, faced all kinds of obstacles, and achieved great things. It can make girls think, "Hmmm, I could do that too!" So... · Look into the women's history in your town or your state. Contact your historical society, library, museum, historic house or National Park Service site to "find the women." (continued here)
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Do you have a question about how history can benefit your business or organization? I would love to hear it, and I would love to answer it!
I might even feature your business or organization here, because others could benefit from the information!
If you're a nonprofit, you are also a business. Ask away! And if you're a historical nonprofit, do you have questions about how what we do can provide you with new revenue streams?
Please be in touch with your question!
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