Do you know your
business's history?
Don't wait for an anniversary! Do the research now, and reap
the PR benefits!
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 | | Our EBook makes it easy! It gives you simple steps to follow to really leverage your anniversary! |
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Can a history trail benefit your business economically?
Absolutely! And it will
also benefit your historical nonprofits, community,
and everyone involved. Here's a "done for you" process to follow.
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 | | Yes, the focus is on women's history trails, but the same ideas apply to any other kind of history trail! |
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Greetings!
Does your marketing make you cry - in a good way? I share three amusing stories in Article #1 about how what I do at History Smiths can make grown men cry! (I knew that would get your attention.) And then I hope you will take a look at Article #2 where I talk about a different kind of conversation historical nonprofits need to have with members of the business community. Many of you on my list are members of the historical community as volunteers or staffers, and I would love to get your reaction. Ditto from those of you in the business community. The old ways of funding small historical nonprofits are pretty tired and ineffective. I think we need a new conversation, and I hope you agree. A lot is at stake! I hope you are enjoying the Spring. I sure am! This is such a positive, high energy time of year - not to mention the distraction of my VW Beetle convertible!
Be well, and be in touch!
Bonnie
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Does Your Marketing Make You Cry --
In a Good Way?
 | | All kidding aside, what we do will really get to you! |
by Bonnie Hurd Smith
Three quick true stories. I recently completed research on a family business that involved really delving into genealogy as well as the business's history and local history. When I presented my findings to my client, he got VERY emotional, very quiet, and I could feel the depth of his gratitude. I had "introduced" him to aspects of his own family he hadn't known before. I was helping him honor his family. We created wonderful marketing materials and attracted media attention with the stories we could tell from the research and the images I found. My client's customers LOVED him for it, if they didn't already, and he certainly cemented their loyalty. People who didn't know him read the news stories, were impressed by the extent to which he was honoring his family during the company's 100th, and became new customers. (continued) |
New Conversations and New Partnerships between
"Business" and "History"
by Bonnie Hurd Smith
Before I approach this topic, let me say up front that I've worked in the nonprofit sector for many years - as a board president, board member, volunteer, fundraiser, staff member and service provider. All this is not to impress you, but to impress upon you that I know nonprofits well, and particularly historical nonprofits.
When business people get involved with historical nonprofits, it's usually as a donor, board member/trustee, or service provider. But it's usually about the check the business person can write. I simply don't remember the last time a small historical nonprofit understood the concepts of relationship building, partnerships, or joint ventures. It was all about getting the check.
This scenario is not meaningful to the business person in your community who cares deeply about local history and wants to contribute in a meaningful, lasting way. Not at all. (continued)
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Do you have a question about how history can benefit your business? I would love to hear it, and I would love to answer it! I might even feature your business or organization here, because others could benefit from the information! If you're a nonprofit, you are also a business. Ask away! And if you're a historical nonprofit, do you have questions about how what we do can provide you with new revenue streams?
Please be in touch with your question!
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