Do you know your business's history?
Don't wait for an anniversary! Do the research now, and reap
the PR benefits!
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| | Our EBook makes it easy! It gives you simple steps to follow to really leverage your anniversary! |
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Can a history trail benefit your business economically?
Absolutely! And it will
also benefit your historical nonprofits, community,
and everyone involved. Here's a "done for you" process to follow.
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 | | Yes, the focus is on women's history trails, but the same ideas apply to any other kind of history trail! |
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Greetings!
The theme for this issue seems to be "don't take no for an answer" - not if you want to support local history in ways that will benefit your business (even if you are turned down by the most likely joint venture partner), and even if you are working to bring about essential social and political change. I tell a recent, true story in Article 1, and I share some VERY inspiring stories in Article 2 based on a talk I gave this week at the Boston Public Library about Boston women during the Civil War. Each woman I discussed was a model of faith, determination, courage, and not taking "no" for an answer. I hope you enjoy "meeting" them! How can history work for your business? Let's talk!
Be well, and be in touch!
Bonnie
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Don't Take "No" for an Answer! Find a Way
to Use History for Your Business
 | | Host a local history event at your business, and meet new customers! |
by Bonnie Hurd Smith
It happened again. Someone I know who decided to follow my advice about using history to attract new customers contacted his local historical society to initiate a joint venture. He wanted to host an event at his place of business, and have someone from the historical society give a talk about his industry's history in the town. (He is in insurance.) They would both market the event, and everyone would make money. He was told "no." They were "too busy." They couldn't even recommend someone for him to call, thank him for his interest, or offer to promote his event through their usual channels because it was about town history - nothing. How infuriating! Luckily, he called me, and even though I live a great distance from him I was able to give him some ideas that resulted in the perfect speaker for his event. He had contemplated abandoning his idea because of the historical society's response. I said, "To hell with the historical society. Do it anyway. Their loss!" (continued)
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Boston Women and the Civil War:
Stories of Faith, Courage, and Determination
by Bonnie Hurd Smith
In honor of National Women's History Month and the anniversary of the beginning of the American Civil War (1861), the Boston Public Library honored me with an invitation to give a talk on Boston women and the Civil War. I had so much fun putting these stories together, I thought I would share them here!
What inspires me about these stories, and what I hope will inspire you, is what these women have in common. I love history in and of itself, but I think it's important to look at what's really going on -- to see what we can learn and apply valuable life lessons to our own lives.
What these women had in common was a deep faith - in God (according to her own definition), in herself, in the possibility of change, and in the potential for others to embrace change. These women had courage, conviction, and determination. In each case, the obstacles were many and the cost of persevering could be very high indeed. But they each found a way to do the work they knew they were put on Earth to do. As Margaret Fuller wrote to her brother when their father died and her financially strapped, circumscribed life looked quite bleak, "there must be something God intends me to do."
These women (presented here in alphabetical order) were phenomenal. I hope you will Google each one to learn more! (continued)
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Do you have a question about how history can benefit your business? I would love to hear it, and I would love to answer it! I might even feature your business or organization here, because others could benefit from the information!
If you're a nonprofit, you are also a business. Ask away! And if you're a historical nonprofit, do you have questions about how what we do can provide you with new revenue streams?
Please be in touch with your question!
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