Do you know your business's history?
Don't wait for an anniversary! Do the research now, and reap
the PR benefits!
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| | Our EBook will help you leverage your anniversary and do your business history now! |
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Can a history trail benefit your business economically?
Absolutely! And it will
also benefit your historical nonprofits, community,
and everyone involved. Here's a "done for you" process to follow.
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 | | Yes, the focus is on women's history trails, but the same ideas apply to any other kind of history trail! |
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Greetings!
I've been thinking a lot about environment these days, having recently moved my office. Every business coach will tell you that one's environment - the physical place and the people you surround yourself with - profoundly impact your creativity, energy, and intellect - your entire mindset, really. Yours and your team's.
What would your business environment look like if "history" were an integral part of who you were and what you did? Imagine the results with me in Article 1!
As a historian, I often think about women in history who have always had to "make do" without a "room of one's own," to quote Virginia Woolf, even when they were writing, painting, organizing, planning, or struggling for freedom. In many cases, the houses these women lived in where they created and worked for change still stand, and wouldn't it be smart for realtors to tease out these stories as a way to help sell houses? I think so! More thoughts below.
Our environment here in the Boston area these days is "challenging" to say the least with all of this snow. Bostonians have a long tradition of saying, "Well, we'll pay for it," whenever we have GOOD weather and we did have perfect weekends all summer and fall. Is this payback?
But, somehow, we always get through it!
Be well, and be in touch!
 Bonnie |
What Happens When You Use History in Your Marketing? Imagine these Impressive Results!
 | | Imagine what your business would look like if you used history as a strategic marketing tool! |
by Bonnie Hurd Smith
Imagine, if you will, what can happen when your business incorporates history as part of your marketing, PR, community outreach, and internal corporate culture. · You will stand out in the crowd of your direct competitors and other businesses as a high status, trustworthy company because you have taken steps to make your support of local history visible and genuine. · You will, by doing your own business's history and/or your industry's history, expand the story of your community and impress people with your initiative. · You will, with this historical knowledge, discover opportunities for press releases, events, special offers, and collaborations. (continued)
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How Telling the Story of a House
Can Help You Sell that House
by Bonnie Hurd Smith
I recently met a very talented woman who stages houses for realtors to help them sell houses - especially "problem houses." We all know how effective it is to have attractive furniture, plants, the occasional work of art and even something yummy cooking on the stove to create an appealing potential new home for a buyer. But I also think that with old houses, being able to tell the story of the house as you walk through could also have an impact. You need a historian/researcher to be sure, but then you then need to be able to tell the story. I am not talking about architecture, although you should know that too, I am talking about the personal stories - how people used the rooms. Was there a 17th century "kitchen" or "hall" where the family did everything from cooking and eating to making soap, sewing, spinning, reading, and sometimes even sleeping? Was there an 18th century family parlor, and a more formal parlor for entertaining? Were there 19th century "upstairs and downstairs" and what do you know about the lives of both classes of residents? Were there celebrations in the house? Special visitors? Tragedies? Joys? Births? Deaths? Was something important accomplished in the house? (continued) |
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Do you have a question about how history can benefit your business? I would love to hear it, and I would love to answer it!
I might even feature your business or organization here, because others could benefit from the information!
If you're a nonprofit, you are also a business. Ask away! And if you're a historical nonprofit, do you have questions about how what we do can provide you with new revenue streams?
Please be in touch with your question!
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