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"Show up" for History -- and Your Business!
How Your Business Can Welcome New Customers...
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3 Ways Your Business Can Benefit from Supporting Local History
 

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Networking is essential for any business (we know this!), but attending a recent historical event in Salem, Massachusetts, really got me thinking about how important it is to know when to get out of the office, off the computer, and "show up." I was stunned to see who was NOT at this event. Lots of missed opportunities, and "the right people" really do notice! Thoughts below in Article #1.

 

And speaking of opportunities, I love the fact that "Welcome Wagon" is making a comeback and I have an idea I hope you will try. Any business can insert a rack card in a Welcome Wagon package, but you can do better! Check out Article #2, and let me know if you follow through!

 

Marketing and PR never stop, of course, and if you are evaluating your successes for 2010 and thinking about 2011, please download my free special report on how your business can benefit from supporting local history.

 

This stuff works - and you'll have fun doing it!


Here's to your success!

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Bonnie Hurd Smith
"Show up" for history -- and your business!
by Bonnie Hurd Smith                                                                 
Endecott Charter
Endecott Charter, 1629


Earlier this week I attended a watershed event at the Peabody Essex Museum in Salem, Massachusetts, where I live. The event celebrated the restoration and first public display in generations of the "Endecott Charter." This magnificent, 3-foot square, four-page, meticulously quill pen-inscribed document from 1629 is, in a sense, the birth certificate of the United States of America.

 

Under the authority of King Charles I, the Charter was brought from England to John Endecott in Salem, Massachusetts, to establish his legal authority as the first governor of the Massachusetts Bay Colony. Governor John Winthrop, who arrived in 1630 with his own copy of the Charter, has received more "press" over the years, but the Endecott Charter was here first. It established an American form of self-government that continues to this day.

 

The keynote speaker for the event, retiring Supreme Court Justice Margaret H. Marshall (the first woman to hold this position!), gave a brilliant summation of Constitutional history in her remarks, showing the line of ascent from the Endecott Charter, to the aftermath of the Salem Witch Trials which resulted in the creation of today's Massachusetts Supreme Judicial Court, to John Adams' drafting of the Massachusetts Constitution in 1780, to subsequent court cases upholding the rights of all people under that Constitution thus ending slavery, to the U.S. Constitution which was based on the Massachusetts version, to today's Supreme Court and its charge to apply the law equally to all people.

 

That's an incredible pedigree for one document! 

 

Long story short, the Endecott Charter was nearly sold at auction a year or so ago. Instead, wiser heads prevailed and the Charter has since been preserved and made public. I doubt its sale into private hands will be contemplated again.

 

What struck me, though, as I soaked in the importance of the event that night, was not just who was in the room but who was NOT in the room... Read the article


How Your Business Can Welcome New

Customers to Town with Local History

Welcome Wagon
Can you be part of a new Welcome Wagon?
by Bonnie Hurd Smith

Remember Welcome Wagon, the community organization that used to welcome newcomers to town with information and cookies? Apparently, they are making a real comeback in cities and towns across the country, and local businesses are working with them to reach new customers. Brilliant!

 

But what if you went a step further? What if your business teamed up with your local historical society or museum to create a handout about local history for the Welcome Wagon people to distribute? Beyond an obvious promotion, you will provide an appealing service to residents AND promote your business. You will also form a strategic partnership with your "history partner" that can benefit both of you.... Read the story




History Smiths helps service-oriented businesses attract customers, achieve customer loyalty, and secure high status
in the communities they serve by incorporating history into their branding, marketing, and community outreach.