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Greetings!
I've
been having one of those weeks when I keep saying to myself, "I can't believe
how lucky I am to have this client and to actually get paid for doing this
work!" For
me, that means I've been doing lots of historical research AND identifying ways
in which my client can take advantage of their historical business story. So
many opportunities, and all from the research! There
are all kinds of ways to "historize" your business to your advantage (thoughts below), and I also
KNOW that many of you have historical interests you can use to introduce
yourself to potential customers in a whole new way. As
always, I'd love to hear from you after you've tried some of these ideas! To your success!  Bonnie Hurd Smith |
"Historize" Your Business to Impress
Customers and Boost Your Reputation
by Bonnie Hurd Smith Tremont Street, Boston, ca. 1900  |
We are visual creatures, and more so today than ever before. When
people walk into your business, what do they see? I'm sure you have
artwork on your walls, perhaps awards or samples of your work. But if
people saw "evidence" of local history, that visual cue would translate
into a warm feeling about your business and a sense of your credibility
and stature.
History does communicate these subliminal messages to people, so why
not take advantage?
Here are six simple, low cost ways you can
"historize" your business:
· Hang large historical photographs.
These are especially fun if you can find photographs of your building
or street 100 years ago, for example. Contact your local historical
society to find out what they have. If they are able to provide images,
host a "opening" of your historic photograph display. It's a great
excuse for a press release to attract media and customer attention, and
the good will of your community.... Read the article!
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Channel Your Inner Historian for that
Personal Connection with Customers
Is there a historical scholar in you dying to get out?  | by Bonnie Hurd Smith
I have a banker friend who has an
obsession with historical canals in his community. I have no idea why;
it doesn't matter. Another friend, an investment counselor, has a
"thing" about the history of cardboard box production. Again,I have no
idea why.
A financial services client loves to find out all he can
about local pubs in his community, dating back to the 17thcentury. That one I can understand, and he has a lot of fun doing the (liquid)research!
Many of us have inexplicable historical
interests, and for those of you who are not,officially, involved in
history as a scholar or educator, use your obsession as an excuse to
present a program at your local historical society or public library!
They are always looking for program content, and you will have a new
platform from which you can introduce yourself.... Read the story!
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