Celebrating a business anniversary or milestone? It's not too early to plan, and we have some great ideas you will not find anywhere else!
Check out our new EBook, "Go Beyond the Party: 11 Simple Ways to Build Business Momentum."
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And what about new marketing ideas for your business?
Contact us to do a "history audit" of your business and come up with a plan for you to attract customers, secure their loyalty, and boost your reputation in the communities you serve. We'd love to speak with you!
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Greetings!
I write frequently about business anniversaries and the marketing opportunities they provide. But have you also considered that your business history can really fuel your PR campaign at any time? It's really worth doing the research to find information you can use for press releases, events, and more. Article #1 gives you some specific examples. I've also been thinking a lot about how we tell our business stories, and how much time and money we all spend to control the messages and images, respond to criticism, and protect our reputation. We do all of that now, but what about years from now when historians like me go looking for information about your business? You don't want them to rely on other people's reviews. Instead, grab hold of your story NOW to control it in the future. How? Some ideas in Article #2. Put your history to work for your business or organization!  Bonnie Hurd Smith |
How Your Business History Can Fuel
Your Public Relations Campaign
by Bonnie Hurd Smith Parker Brothers was founded in Salem, MA by George Parker in 1883  |
Or, why you shouldn't wait until your business anniversary to "do" your history.
Simply put, your history --
especially if it's a long one -- can provide all kinds of excuses for
special events, special offers, and -- most importantly! -- media coverage
at any time, and not just on anniversaries.
When I research a business history,
the real fun comes in finding the information AND thinking about how my
client can "exploit" what I have discovered. Having the information is
one thing, but what you DO with it is a whole other story.
What are some specific ways to incorporate history into
your PR campaign? Read the article!
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A Historian's Defense of Advertising
Newspaper ad for Lydia Pinkham's Vegetable Compound  | by Bonnie Hurd Smith
I can't believe I'm writing this,
because advertising annoys me just about as much as the rest of you.
Sure, I appreciate the occasional humorous or clever ad, but not after
the hundredth time and they are few and far between.
But as someone who spends a good deal of time researching business and community history in the 18th and 19th
centuries, ads in newspapers and city directories are an essential part
of my research - and I unhesitatingly love these ads. They provide
information about a specific company and its community, available
products and technological advances, consumer taste, pricing, standards
of language, artwork, and printing, and the list goes on.
You get the idea! These ads -
print, of course - help illustrate earlier times and give us the
histories of the businesses that sustained communities and families
generations ago (and some of them are still with us, which is even more
fun).
How does this apply to your business? .... Read the story!
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