Greetings!
Ah,
the first day of Fall in New England. This is when we New Englanders get
really, really smug. The colors, clean air, smells, traditional seasonal food...it's
the best place to be right now! I look forward to road trips to New Hampshire
and Maine for some serious leaf peeping. Naturally, I will also visit historic
house museums and historic sites! And
speaking of history...have you thought about how "history" can boost your
business's reputation? I've seen this play out over and over again, and I offer
three ideas in the first article below based on my years of experience. (For those readers who are history people, these are all potential revenue streams for you!) I've
also provided an excerpt from the EBook we published last week on how you can derive the most benefit from your business anniversary. These milestones present incredibly valuable
opportunities if you really "work it." Here's to your success!  Bonnie Hurd Smith |
Should You Use "History" in
Your Company's PR Campaign?
by Bonnie Hurd Smith Star Spangled Banner, which Ralph Lauren's money helped restore  |
Only if you want credibility and stature with your clients
and in the communities you serve! History "says" class, dependability, and good
corporate citizenship. Your business's reputation is terribly important, and
how you present your public face (which is really what PR/public relations is
all about) can only benefit from a good dose of history.
What are some specific ways to incorporate history into
your PR campaign? Read the article!
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Section 4: Infiltrate Your Historical Community
It's all about partnership!  | Excerpted from "Go Beyond the Party:
11 Simple Ways to Build Business Momentum"
by Bonnie Hurd Smith
Celebrating your historical milestone is the perfect excuse to connect with your historical community. If you aren't already a member of your historical society or museum, that's fine because you can go about it NOW strategically.
For a modest investment on your part, you will have the ability to meet hundreds of people who care deeply about local history and interact
with them over a common interest. You will have the ability to operate in a non-direct sales environment over a shared interest-history.
If you are joining as a corporate member or at some other high level,
ask to meet personally with the executive director, director of development/institutional advancement, or board president depending on the size of the organization. Stress that you view your membership
as a partnership, and that you are interested in projects you can work
on together to benefit your business and them.
Both sides need to win here! .... Order the book!
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