Celebrating a business anniversary or milestone? It's not too early to plan, and we have some great ideas you will not find anywhere else!
Check out our new EBook, "Go Beyond the Party: 11 Simple Ways to Build Business Momentum."
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And what about new marketing ideas for your business?
Contact us to do a "history audit" of your business and come up with a plan for you to attract customers, secure their loyalty, and boost your reputation in the communities you serve. We'd love to speak with you!
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Greetings!
It's
finally Fall in New England -- my favorite time of year to enjoy the
outdoors. Same for you? If you don't live here, please come and discover what
the fuss is all about! Many
of us "walkers" love our public parks, and we notice how increasingly difficult
it is for towns and cities to maintain them. In the case of a historical town common,
it's especially painful to watch creeping deterioration take place. But the
good news is that many municipalities are open to new solutions provided by the
corporate sector, and Boston is the latest example. Article #1 is an inspiring
story, and might get you thinking about your own business! And
this story is very connected to Article #2 on your business and town pride. What
are the benefits when you connect the two? There really are big returns for a
modest investment. Please read on.... As
always, we welcome your thoughts and success stories!  Bonnie Hurd Smith |
Can Businesses Help Save
Our Historical Public Parks?
by Bonnie Hurd Smith Boston Common  |
An article in this morning's Boston Globe caught my eye,
because it spoke to the idea that we all have a role to play in preserving our
heritage -- including the business community -- and we must continue to look for
new solutions to lingering problems.
The article described the troubling condition of Boston
Common, created in 1634 and still beloved and well used for recreation, concerts,
plays, rallies, military exercises -- you name it. And yet, like so many
struggling municipalities, the City of Boston has not been able to maintain
this public park well for many years. And it shows.
Now, people in Boston (including the mayor and city
council president) are eyeing Manhattan's Bryant Park as a model for a new kind
of solution. Bryant Park was rescued from decay in the 1970s and continues to
be maintained, in large part, by corporate dollars -- and not in a tacky,
overtly "sales-y" way... Read the article!
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Connecting Your Business to Town Pride
National Park Service ranger leading a tour in Salem, MA  | by Bonnie Hurd Smith
I recently appeared on my town's cable TV access station,
on a very popular show that "everyone" watches. My subject? How we "do" history
outside of the classroom in my community, and how we -- individuals AND businesses
-- can support our local history.
I happen to live in an extraordinarily historic town, and
a top tourist destination in New England. On the TV show, I cited numerous
examples of how history exists all around us in the public arena -- from
museums, historic houses, parks, and memorials, to house plaques, historic markers,
the names of streets, and statues of historical figures. But none of this
happens by magic, nor is it all maintained and preserved by magic, and that's
where we can all play a role -- including you!
.... Read the article!
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