Download our
free Special Report on how businesses can benefit from using history in their marketing, available in hard copy and as an MP3 by filling in our subscription box.
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And what about your own personalized plan?
Contact us to do a "history audit" of your business and come up with a plan for you to attract customers, secure their loyalty, and boost your reputation in the communities you serve. We'd love to speak with you!
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Greetings!
Our
free conference call on how to mark business milestones is Thursday, September 9
- today, if you're reading your email in the morning! There's still time to
sign up. Just register here. I
do plan to announce the publication of our new EBook, Go Beyond the Party: 11
Simple Ways to Build Business Momentum, which will be downloadable from our Web site by the end of the day on the 9th. If you are planning a business
anniversary, this book will come in handy! It includes ideas you will not find
by searching online. I know, I checked. In
fact, to give you a taste, one of the ideas from the book is featured here in
Article #1. In the second article, I look at the power and value of PR (public
relations), which is making such a huge comeback. If you're on a budget, being
smart about PR is the way to go. Actually, it is anyway. I
hope your September is off to a great start!  Bonnie Hurd Smith |
Proclaim Your Business Anniversary, Attract Attention, Be the Toast of Your Community
by Bonnie Hurd Smith Proclaim your anniversary!  |
Are you celebrating a significant
business anniversary, like your 100th? If you are, think about asking
your mayor or town manager to issue a special proclamation on the
anniversary of the day you were founded.
In this economy, every community is trying to retain and attract businesses. You w
ould be giving your town leadership a wonderful opportunity to promote their business community.
If you've never done this before, here are some tips:
... Read the article!
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Go Off-line and Connect with Customers
through Good Old PR and Community Outreach
Your team and your customers could be this happy!  | by Bonnie Hurd Smith
Finally, after years of being looked down upon because we
couldn't always quantify 100% the return on investment for public relations and
community outreach activities, we professionals who know this stuff works can
now, gleefully, say, "I told you so!" And it feels great.
Here's what
we know.
"Direct
sales" through advertising and traditional marketing just doesn't work any
more. People are too smart, too skeptical, and too connected to the Internet.... Read the article!
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