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And what about your own personalized plan?
Contact us to do a "history audit" of your business and come up with a plan for you to attract customers, secure their loyalty, and boost your reputation in the communities you serve. We'd love to speak with you!
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Greetings!
Can
your business be connected to world history and achieve business goals? I
really think the answer is yes, by making connections between your business,
your community, and how you talk to your customers. I share a personal story
with you below that really changed my life, and then I share some business
ideas. I would love to hear yours! One
of the points I make, because my story happens to involve women's history in
Boston, is that your business could also plug into the global women's
empowerment movement and have a very exciting impact. Really think about! This
is big and important stuff, and your business could benefit. And
while we're on the subject of women (and women customers), in the second article I offer some
practical ways in which beauty, health, and wellness businesses could reach
this market in a non-direct-sales way. It works! Enjoy the information, be inspired, and be in touch!  Bonnie Hurd Smith |
Boston History, World History, and Your Business
by Bonnie Hurd Smith Massachusetts State House, Boston, MA  |
What happened in this story completely changed how I
thought about my work in American women's history, how I give every talk, how I write every book, and how I work with every client. It happened to take place in Boston, but the principals
of historical connectedness and business opportunities for YOU could apply anywhere.
What happened is this.
Simmons College, my alma mater, was hosting a conference of international women economists and the organizers asked me to lead a walking
tour of women's history sites in downtown Boston. As someone who has led dozens
of tours in Boston, I agreed, but I later realized that I was not at all
prepared for this particular audience nor for their emotional response to the
stories I told.... Read the article!
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How Beauty, Health, and Wellness Businesses
Can Use History to Impress and Attract Customers
Rouge Cosmetics, Salem, MA  | by Bonnie Hurd Smith
True story.
Last February, I was having a "make-up lesson" at a wonderful cosmetics
store in Salem, Massachusetts. The make-up artist (and store manager)
naturally struck up a conversation by asking me what I did for a living.
I explained that I worked with businesses in historical communities to
incorporate history into their branding and marketing, and I also
revealed that I was putting together a program for National Women's
History Month -- which takes place every month in March. "I am a
business owner and historian," I continued.
"That's really interesting," she said "but I don't see how history could work here."
I immediately swung into action.... Read the article!
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