How can we make history work
for you?
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Your Own PlanContact us to do a "history audit" of your business and come up with your own, personalized plan to attract customers, their loyalty and referrals. Meanwhile, you can download our Special Report on how businesses can benefit from history (pictured above) in hard copy and as an MP3 by filling in our subscription box.
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Greetings!
I am happily booking talks for the Fall, and I would love
to speak for your organization! I debuted my new talk, "Customers. Loyalty. Reputation.
How Businesses Can Use History to Achieve these Essential Business
Goals AND Benefit their Historical Community" at the Rotary Club of Ipswich, MA
a few weeks ago, and they loved it! I'm not ready to let go of summer yet, but I am looking
forward to an exciting Fall. And since Fall means "back to school" -- at any age! -- I
offer some thoughts below on how your business can "win" by supporting history
in your schools. Then, stepping outside of the classroom, I look at how you can
benefit from supporting public history initiatives. Yes, I give examples and
shamelessly promote some of my friends! Can't help myself. Enjoy the information, be inspired, and be in touch!  Bonnie Hurd Smith |
Businesses Support Public School
History Education, Attract Customers,
Boost Reputation
by Bonnie Hurd Smith Field trip onboard the Thomas E. Lannon, Gloucester, MA  |
Public schools are in crisis today. All
across the country, funding is being cut, teachers laid off, and
programs eliminated. The education of our future citizens is at stake,
no more, no less, and we all suffer when children are only taught how to
pass structured tests. It's in the cultural subjects - like history -
where kids learn how to read, analyze, write, AND understand how we got
to where we are today. It's American citizenship-in-training, and it
matters!
As schools struggle with funding cuts, however, businesses have an opportunity to step in and help... Read the article!
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How Businesses Can "Win" with Public History
Emily Murphy in Salem, MA as Sophia Peabody Hawthorne  | by Bonnie Hurd Smith
Public history is booming today, and it's thrilling to
see. Many years ago, when I was an undergraduate history major at Simmons
College in Boston, people always said, "Well, that's nice, but what are you
going to DO with that history degree?" Hence, my second degree in
Communications, which would lead to a "real job," I was assured.
Today, Public History Institutes and Museum Studies
Programs are opening and thriving because there are plenty of real jobs in public
history. In Massachusetts alone, where I am based, there is a new Public
History Institute at Gordon College, a similar program at Simmons College,
museums studies programs at Harvard and Tufts Universities, and the list goes
on.
What is "public history," you ask?
Very simply, it's "history"
done outside of the classroom. Reenactments, tours, historic house
interpretation, traditional skills and crafts demonstrations - all of these are
good examples, and then there are more static methods like history murals,
statues of historical figures, interpretive panels in parks or along walkways, and
historic markers.
For your business, public history provides incredible
opportunities for visibility and to show that you care about your local history.
Think about the word "public" in "public history." Public history is done out
in the open, in public, and reaches potentially thousands of people... Read the article!
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