With
this edition of
Connections, we are extending a special invitation to you!
We
hope you will connect with us on our free conference call taking place on
Thursday, July 8, 2010 from 4 to 5 pm EST - that's this Thursday!
The
purpose of the call is to provide some answers to the question,
How can you use
history to market your business? The
answer is,
You can, but this requires some explanation and specific examples of
what we're talking about. We will also answer your questions!
So please sign up for the call.Live is best, but it will be recorded and made
available through our website.
Meanwhile, you can read about some of our history marketing ideas in the articles we've provided here -- like the one about using history to attract customers and avoid direct sales. Imagine! In the next article, we look specifically at how service providers can really connect with people around local history.
These ideas are targeted to businesses, but they are filled with information historical nonprofits can use. It's time for all of us to think and act differently about history!
Any marketing professional will tell you that achieving an "emotional
connection" with customers is the key to customer loyalty, referrals,
and steady business. You want people to love doing business with you.
You want to reach them "where they live" emotionally, as the saying
goes. What do they need? What do they care about?