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Your Brand, Your Reputation
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Contact us to do a "history audit" of your business and come up with your own, personalized plan to attract customers, their loyalty
and referrals
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Greetings!
Every business wants to connect with customers in ways that will lead to customer loyalty, referrals, and traffic. Customers, in turn, especially today, want to make connections with service providers they can really trust (think local bank vs. national, bailed out bank) and with their home/community.
We know this!
We also know that these same customers, who live in historical communities, tend to have a deep connection with their local history and they pay attention to which businesses appreciate and support history.
As for visitors to these historical communities, they are looking for an authentic experience AWAY from the "malling" and homogenization of America. They appreciate restaurants, hotels, and stores that "get" their local history.
Either way you come at it, when your business has an authentic connection to history -- your own and your community's -- you win, your customers, win, and your community wins!
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Community Banks Support Local History, and Attract New Customers
 Banks have been underwriting community events for years. Someone
makes the case for support, the bank writes a check, its logo goes on
the marketing materials, and they're done.
But banks really could do more to cement the ties they have with
existing customers and attract new ones. Historical community events,
especially, provide a low cost opportunity - compared to other forms of
marketing and advertising -- to win over thousands of people. Lots of
people LOVE their local history, and it's been my experience in New
England that businesses benefit when they support that history. Read the article.... |
What is a History Audit, and Does Your Restaurant Need One?
 You've heard of customer service audits -- a thorough
investigation
of every "customer touch point" in your business. Your logo and tag
line. Your print materials. Your website. How your telephone is
answered. How people are responded to. How people are greeted when they
enter your business -- and even before they enter. What your décor looks
like. And the list goes on.
You want every customer touch point to reflect your brand identity.
When something is amiss, customers notice and you undermine your
credibility. You could have the most gorgeous marketing materials in
your industry, but if people are treated rudely....
But you already know this.
Now, let me ask you to stretch your mind a bit, and here I am
going to make some assumptions:
ˇ Your restaurant is located in a historical community.
ˇ You are interested in that local history, and you understand that
it's a draw for your restaurant or you wouldn't be located where you
are.
Read the article... |
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It's not often you hear the words "marketing" and "history" uttered in
the same sentence -- much less from the same business. But that's what
we offer our clients.
We will do a "history audit" of your business and create a plan just for you that's grounded in thorough research (with a "historian's guarantee") that will put you solidly on a path toward increased customer loyalty, referrals, traffic, a high status reputation for your business, and the gratitude of your community.
Let's get to work!
Sincerely,
Bonnie Hurd Smith and Thea Grace Morgan
History Smiths |
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History Smiths helps service-oriented businesses, especially those located in historical communities, achieve customer loyalty, traffic, and high status by incorporating history - their own and their community's - into their branding, marketing, and community outreach.
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