"Transformation: Now & Next" was the theme of the BMA's Go and Grow event in New York late last month. Speakers at the conference tackled many facets of the transformations swirling throughout B2B marketing, ranging from changes in customer engagement to the rise of "Big Data." How B2B marketers can harness these transformations is likely to effect whether they can command larger budgets and have a bigger impact on the goals of their organizations.
Mobile marketing took center stage at BMA Phoenix's fourth annual Marketing Technology Summit. The event, which was held in August and attracted more than 220 B2B marketers, was part of the BMA's 2012 Go and Grow Road Show.
Social Media has quickly switched from a way for individuals to keep in touch to a key strategy for business success. If you think social media is only for consumer companies, think again. B2B companies also benefit from a social presence.
George Stenitzer is VP of corporate marketing and communications at Tellabs and VP of Thought Leadership at the BMA. Stenitzer, who spearheads Tellabs' content marketing strategy, is a big believer in keeping marketing copy tight and to the point, sans any lofty terms. He spoke with BMA Buzz about how B2B marketers can improve their writing skills and produce content that speaks more directly to their customers and prospects.
Two-thirds of companies with integrated marketing automation are outgrowing their competitors, compared with 50% of those companies without marketing automation, according to a new report. "B2B Lead Gen Marketing Effectiveness Study," which was conducted by the Lenskold Group and The Pedowitz Group, took the pulse of 372 B2B executives. Among those companies using marketing automation and ROI metrics, 69% of respondents reported an increase in total marketing revenue, compared with 19% of companies using marketing automation backed by traditional, non-financial metrics.
Marketing Manager Geographic Information Services, Inc. (GISi), Birmingham, AL
At GISi, our core purpose is to Create Insight through Location Technology. We've grown our business 36% over the last 5 years by bringing amazing people into a positive culture with a solid business plan.
