VOL 2  |  ISSUE 17
October 4, 2012                                                                                                              Editor - Matthew Schwartz
Thank you to our generous BMA sponsors:  Bloomberg  CNBC


Go and Grow NY

"Transformation: Now & Next" was the theme of the BMA's Go and Grow event in New York late last month. Speakers at the conference tackled many facets of the transformations swirling throughout B2B marketing, ranging from changes in customer engagement to the rise of "Big Data." How B2B marketers can harness these transformations is likely to effect whether they can command larger budgets and have a bigger impact on the goals of their organizations.

Mobile marketing took center stage at BMA Phoenix's fourth annual Marketing Technology Summit. The event, which was held in August and attracted more than 220 B2B marketers, was part of the BMA's 2012 Go and Grow Road Show.


Gail Miller
Gail Miller

By Gail Miller

Social Media has quickly switched from a way for individuals to keep in touch to a key strategy for business success. If you think social media is only for consumer companies, think again. B2B companies also benefit from a social presence.


BMA Carolinas Chapter Event: Social Media's Impact on BtoB Marketers and the Corporate Culture with Al Maag of Avnet, Inc.

10/9/2012 | Charlotte, NC


BMA New Jersey Chapter Event: Online Marketing Campaigns: What's Working Now

10/9/2012 | West Orange, NJ


BMA NorCal Chapter E-Marketing Roundtable: The New "Four P's" for Marketing to EMEA: Preperation, Place, Process, People

10/11/2012 | Palo Alto, CA


BMA Milwaukee Chapter Event: Marketing a Major Transition - The Caterpillar Acquisition of Bucyrus

10/11/2012 | Milwaukee, WI


BMA Philadelphia Chapter Event: Chief Marketing Officer Panel Session

10/12/2012 | Philadelphia, PA





George Stenitzer
George Stenitzer

Stenitzer: Developing content via the eyes of your customers


George Stenitzer is VP of corporate marketing and communications at Tellabs and VP of Thought Leadership at the BMA. Stenitzer, who spearheads Tellabs' content marketing strategy, is a big believer in keeping marketing copy tight and to the point, sans any lofty terms. He spoke with BMA Buzz about how B2B marketers can improve their writing skills and produce content that speaks more directly to their customers and prospects.


Two-thirds of companies with integrated marketing automation are outgrowing their competitors, compared with 50% of those companies without marketing automation, according to a new report. "B2B Lead Gen Marketing Effectiveness Study," which was conducted by the Lenskold Group and The Pedowitz Group, took the pulse of 372 B2B executives. Among those companies using marketing automation and ROI metrics, 69% of respondents reported an increase in total marketing revenue, compared with 19% of companies using marketing automation backed by traditional, non-financial metrics.

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