VOL 2  |  ISSUE 16
September 6, 2012                                                                                                                Editor - Matthew Schwartz
Thank you to our generous BMA sponsors:  Bloomberg  CNBC


The BMA's Go and Grow conference in New York will focus on how the ongoing melding of technology, creativity and media is impacting B2B marketing. "The interrelationship among all three has never been closer or more important than it is now," said Tom Stein, president-CEO of Stein + Partners Brand Activation and a national board member of the BMA. "Transformations: Now and Next" will be held at the New York Academy of Sciences Sep. 27.

By Sandra Zoratti

Survival. It's our most basic instinct. In today's challenging economy, defined by rapid changes in marketing approaches, channel proliferation and growing pressures on ROI, the smartest B2B marketers are still figuring out how to move beyond survival and produce transformational results. On August 16th, several of these marketers and technologists shared their wisdom and experiences at the BMA's Go and Grow conference in Denver.

Mark your calendar. The BMA has confirmed the site and dates for its 2013 international conference. The event will take place at the Sheraton Chicago Hotel & Towers May 29-31. The BMA welcomes B2B marketers and advertisers who may be keen on speaking at the three-day confab.


Nick Yorchak
Nick Yorchak

By Nick Yorchak

The SEO landscape continues to evolve, as search engines update their algorithms and more and more users search for information on their mobile devices. In order to expand and manage their digital presence, it's critical for B2B marketers to understand the monumental shift in search.


BMA Colorado Chapter Keynote Meeting: Word of Mouth Marketing

9/11/2012 | Denver, CO


BMA Carolinas Chapter Event: Social CRM: How to Get Real Business Value from Social Media

9/12/2012 | Charlotte, NC


BMA NEO presents: Social Marketing to the Business Customer

9/13/2012 | Cleveland, OH


BMA NorCal Chapter E-Marketing Roundtable: How to Manage Your Brand While Driving Multi-Touch Campaigns Into the Channel

9/13/2012 | Palo Alto, CA


BMA Chicago Chapter Marketing Innovators Luncheon Seminar: Lisa Baird, Chief Marketing Officer, United States Olympic Committee

9/13/2012 | Chicago, IL





Rick Cristol
Rick Cristol

Cristol: Bringing the BMA new opportunities for growth


When Kellen Co. acquired association management company Landon-Farrey last October, the management of the BMA shifted to Kellen. (Patrick Farrey, group VP of Kellen Co., continues to oversee the management of the BMA.) Kellen, which has six global offices, provides event planning, consulting and communications, among other services. BMA Buzz spoke with Rick Cristol, president of Kellen, about what changes may be in store for the BMA.


Aside from making phone calls, accessing content and information is the primary activity of smartphones users, according to a new study. "A Portrait of Today's Smartphone User" found that 93% of smartphone users regularly access content and information. What's more, 79% have taken action after seeing an ad, 31% have clicked through an ad and 30% have used a special offer or coupon. The study, which was conducted in March by Frank N. Magid Associates, is based on an online survey of 2,540 people, ages 8 to 64 years old.

HOT OFF THE PRESS            

What can I do to add value to my emails? >

Using email to close the sale >

Gamification development requires precise objectives, planning >
Damn lies and statistics: Bad research proliferates online >

Why bad data can kill your marketing efforts >

From no practices to best practices in 12 months >


ADVERTISEMENT: BMA Career Link - Apply Now!

Vice President of Marketing
Argyle Executive Forum, New York, NY


Argyle offers B2B demand generation and marketing solutions through a network of 6 core memberships that convene IT and other functional decision makers. In addition to IT, it convenes CMOs, CFOs, General Counsels, HR and Customer Care. Argyle produces over 200 events a year for clients.

Apply Today at BMA CareerLink



Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.

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