VOL 2  |  ISSUE 13
July 12, 2012                                                                                                                     Editor - Matthew Schwartz
Thank you to our generous BMA sponsors:  Bloomberg  CNBC


Steve Curran
Steve Curran

Gamification, or using game mechanics to engage people in non-game activities, has been a staple in B2C precincts for the last several years. But now it's starting to creep into the B2B arena, according to Steve Curran, founder and CEO of Pod Design, a digital content agency that specializes in Gamification. "You'd be hard pressed to find somebody in the business world who doesn't play any games at all, whether it's mobile or desktop," Curran said. "It's not just the fact that games have a wider acceptance, but the reason there's so much buzz around Gamification is that it's proven to work."

Nancy Chou
Nancy Chou

Nancy Chou earlier this month took charge as president of BMA Northern California. Prior to taking the helm, Chou helped to assemble a new board of directors and kick-start the chapter's marketing strategy. "We want to energize B2B marketers in the Bay Area, as the economy has severely impacted the lives of so many marketing professionals," said Chou, senior director of customer success at LeadFormix, a cloud-based B2B marketing automation platform. "We want to have them come to the BMA as a source of knowledge, learning and sharing."



Bill Johnson
Bill Johnson

By Bill Johnson

One-to-one marketing has long been a holy grail for B2B companies. We envision the marketer of a product or service speaking personally - and compellingly - to a decision maker or key influencer within the prospective customer organization. Done right, these efforts yield a positive return on the marketing investment and potentially even become a template for future initiatives. All too often, however, the results fall short of expectations, usually because the organization lacks sufficient commitment, discipline and/or execution.


BMA Phoenix Chapter Event: Taming the Content Beast

7/17/2012 | Scottsdale, AZ


BMA Colorado Chapter Young Professionals Signature Event: Get Geared Up with Greenworks Video and the Denver Patio Ride
7/18/2012 | Denver, CO


BMA NorCal Chapter Product Marketing Roundtable: Protect Your Brand Reputation in Social Media: Making Sense of Social Sprawl

7/19/2012 | Palo Alto, CA 


BMA Southern California Chapter Luncheon Event -- Meet the Media: The 'New' Newsroom & the Use of Social Media
7/19/2012 | Los Angeles, CA


BMA Colorado Chapter New Member Orientation

7/24/2012 | Denver, CO 





Larry Fleischman
Larry Fleischman

Fleischman: Tailoring local BMA events to boost appeal to prospects 


Larry Fleischman is director of branding and go-to-market strategies for Televerde. The Phoenix-based B2B marketing agency has a partnership with the BMA to help all of its local chapters achieve their membership recruitment goals. Fleischman, who is also VP-community relations for BMA Phoenix, spoke to BMA Buzz about how local chapters can convince more people to consider joining the BMA.


by the numbers

Marketers are altering the way they compensate publishers and moving away from the click-attribution model, according to a new report. Forrester Research found that 34% of digital marketing executives are using a rules-based approach to media buying, or assigning value to every particular touchpoint between a buyer and the marketer before the point of purchase (as opposed to a first click or last click metric). The research is part of a study titled, "Digital Attribution Comes of Age," which was released by the Interactive Advertising Bureau (IAB) and analyzes the trends revolving around digital attribution.

HOT OFF THE PRESS            

JDA Software uses social media to promote user conference >

Don't use 'stupid' metrics >

Is a content strategy 'king' of your priority list? >
What can subscriber clicks tell me about my audience? >

Study: Email volume set for record-breaking levels >

Becoming better stewards of demand generation >


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Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.

 Business Marketing Association

1833 Centre Point Circle, Suite 123,

Naperville, IL 60563