VOL 2  |  ISSUE 11
June 14, 2012                                                                                                                     Editor - Matthew Schwartz


Thank you to our generous BMA sponsors: Bloomberg CNBC 

Special Report: BMA International Conference 2012

Eduardo Conrado
Eduardo Conrado

How can marketers change the narrative about the role they play for their companies? How can they change their relationships with customers and prospects? These themes shaped the BMA Grow conference, which attracted a record 690 attendees. As BMA celebrated its 90th anniversary, the conference focused on how the organization can help its constituents brace for the future.

Guy Kawasaki
Guy Kawasaki

During his keynote address at the BMA's annual conference Guy Kawasaki pointed to a unique group of brands that have "enchanted" their customers, ranging from ecommerce footwear retailer Zappos.com to the Grateful Dead. Kawasaki, managing director of Garage Technology Ventures and former software evangelist for Apple Inc., said the brands were built on three pillars: trust, likability and quality. How B2B marketers can bring all of these attributes to life was at the center of Kawasaki's presentation.


Crain Award
Rance Crain and Bob Goranson

Bob Goranson was named the G.D. Crain Jr. Award winner earlier this month at the BMA's annual conference. The award, named after the founder of Crain Communications Inc., recognizes a BMA member for career achievement in B2B marketing and exceptional service to the advancement of the association at the national level. Goranson, partner-account planning and strategy at marketing agency Mobium, is a member of the BMA national board and former chairman of the BMA.

Kathy Button Bell
Kathy Button Bell

At the BMA Grow conference, Kathy Button Bell was named 2013-2014 chairwoman of the BMA. She'll serve as vice chair for the next 12 months. Bell, VP-CMO of Emerson Electric Co., spoke with BMA Buzz about her plans to grow the BMA as well as her role in helping to transform the 122-year-old Emerson - which originally sold motors - for the digital age.

BMA Grow

BMA chapters take alternate routes to grow their memberships 


At the BMA's annual conference BMA Buzz asked a trio of BMA chapter leaders what are their marketing priorities for the rest of the year and beyond. We spoke with Brian Bearden, programs co-chair of BMA Houston; Martine Hunter, president of BMA Atlanta and Jennifer Nealson, President-elect of BMA Colorado. Whether it is capitalizing on social channels or creating more localized events, the common goal among the triumvirate is to grow their memberships.


BMA Milwaukee Chapter Big Swing 10

6/18/2012 | Mequon, WI


BMA Philadelphia Chapter Event - Blogging for B2B Marketers - Are You On The Right Path?
6/20/2012 | Conshohocken, PA


BMA Chicago Chapter Summer Solstice Kick- Off Party with Phil Clement, CMO of Aon, and other BMA board members
6/20/2012 | Chicago, IL


BMA Philadelphia Chapter Event - Blogging for B2B Marketers - Are You On The Right Path?

6/20/2012 | Conshohocken, PA 


BMA SoCal Chapter Reception and Keynote Presentation: "B2B Social Media Marketing: It doesn't have to be a Hitchcock Horror"

6/21/2012 | San Diego, CA





Mature Online Marketing

Alas, poor email. We knew you well. Nearly 60% of B2B marketers perceive email to be the most effective channel in generating revenue, according to a new survey released by BtoB and Bizo. The survey, titled "The Maturation of Online Marketing," took the pulse of 326 B2B marketers about their marketing tactics. While email is now perceived to be the most effective marketing channel among a majority of marketers, more than 63% of respondents report that their marketing mix either doesn't meet sales demand or they're unsure of whether their marketing mix is effective.


Top skills of today's savvy digital marketers, or winning against the change zombies >

Why social b-to-b is really, really, really hard >

Millennials add social savvy to marketing mix >
Marketers face age-old challenges with new tools >

Avoid these 4 creative gaffes in emails >

What 3 email marketing mistakes make you look like a spammer? >

2012 Top Digital Marketers >


ADVERTISEMENT: BMA Career Link - Apply Now!

Account Coordinator - B-to-B Advertising Agency
Dgs Marketing Engineers Fishers, IN


dgs Marketing Engineers® uses print advertising, public relations, database marketing, digital communications, and trade show marketing to help manufacturers get noticed, sell products and services, and keep customers happy.

Apply Today at BMA CareerLink


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