VOL 2  |  ISSUE 10
May 24, 2012                                                                                                               Editor -  Matthew Schwartz

Thank you to our generous BMA sponsors: Bloomberg CNBC 


Guy Kawasaki
Guy Kawasaki

Social media guru Guy Kawasaki will be a keynote speaker at the BMA's international conference later this month. Kawasaki, founder of Garage Technology Ventures and former chief evangelist at Apple, will discuss some of the business strategies stemming from his new book, "Enchantment: The Art of Changing Hearts, Minds, and Actions." BMA Buzz caught up with Kawasaki to talk about his presentation and social media's impact on B2B marketing.

Eduardo Conrado
Eduardo Conrado

By Eduardo Conrado
It is an exciting time to be a marketer. In so many ways - whether it is measuring click-through rates in web advertising or engaging a global audience on Twitter - we can tangibly demonstrate the value of what we do in real time. But beyond traditional tactics, marketers today are playing a much bigger role in the development of company strategy. Consistent success requires that we see ourselves as stewards of a new cycle of innovation, both in marketing and across our organizations and industries.



The BMA is rolling out a new salary survey. Its purpose is to provide an industry snapshot about B2B marketers salaries and the state of the workplace in the B2B marketing industry. The questions focus on compensation, job satisfaction and job security. The survey, which will be completed sometime this summer, will be available at no charge to BMA members and survey participants. Non-members and non-participants would pay $250 for the report.


Chris Chariton
Chris Chariton

By Chris Chariton

B2B marketers now face more obstacles than ever before. Between a tough business environment that has led some companies to cut marketing spending, an explosion of digital marketing channels and a heightened focus on analytics, it's no wonder that today's average lifespan of a CMO is fewer than four years - nearly half the tenure of other C-level executives.


2012 National BMA Conference

5/30/2012 | Chicago, IL


BMA Milwaukee Chapter Big Swing 10
6/18/2012 | Mequon, WI


BMA Philadelphia Chapter Event - Blogging for B2B Marketers - Are You On The Right Path?
6/20/2012 | Conshohocken, PA


BMA Chicago Chapter Summer Solstice Kick- Off Party with Phil Clement, CMO of Aon, and other BMA board members
6/20/2012 | Chicago, IL


BMA SoCal Chapter Reception and Keynote Presentation: "B2B Social Media Marketing: It doesn't have to be a Hitchcock Horror"

6/21/2012 | San Diego, CA





Steve Marchant
Steve Marchant

Marchant: Taking a 'global approach' to promoting the BMA 


Steve Marchant is executive VP of Boston-based PR agency Brodeur Partners. Since early 2011 Brodeur Partners has been working on behalf of BMA (on a pro bono basis) to raise awareness about the association in the media. Marchant, whose other clients include Avnet Inc., Corning and Ricoh Americas Corp., talked with BMA Buzz about Brodeur's efforts to get the word out about the BMA.


When it comes to the media diet among business executives, the line between work and play is starting to blur. More than half of executives watch online videos, read blogs and watch webcasts and podcasts both for leisure and for work, according to Decision Dynamics 2011. The study, conducted by B2B ad agency Doremus and the Financial Times, took the pulse of 628 senior executives to get a sense of their media habits. According to the survey, social networking sites were used by almost six in ten respondents for leisure and 60% of respondents used professional networking sites for work use.


Social media marketing surges, legacy channels impacted >

Stimulate your prospects' brains for better direct marketing >

ISBM identifies 10 key roles for b-to-b corporate marketers >
7 tips for effectively managing email lists >

Why aren't we better stewards of demand generation? >

Social media marketing surges, legacy channels impacted >


ADVERTISEMENT: BMA Career Link - Apply Now!

Marketing Manager
Vibes Media, Chicago, IL


Vibes is a mobile marketing and technology leader that helps some of the world's biggest brands acquire, engage and deepen relationships throughout the customer lifecycle. Vibes' Catapult platform enables brands, agencies and media companies to launch a wide range of mobile solutions from SMS, to MMS, QR Codes, on-screen, alerts, mobile web, mobile incentives and integration with social platforms.

Apply Today at BMA CareerLink


Sponsor Recognition: 

Interested in advertising with BMA BUZZ? Contact Michael Greskiewicz at (630) 696-4017.

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