VOL 1  |  ISSUE 15
December 15, 2011                                                                                                              Editor -  Matthew Schwartz

Thank you to our generous BMA sponsors: Bloomberg CNBC 

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BMA Annual Conference

The BMA has announced the opening of pre-registration for its annual conference, which is scheduled for May 30-June 1, 2012, at the Swissotel in Chicago. This year's gathering is themed "Grow," what with "growth" now being Job One for most C-suites and boards. The conference kicks off with a keynote speech by Jim Stengel, the former CMO of Procter & Gamble and author of the upcoming "Grow: How Ideals Power Growth and Profit at the World's Greatest Companies." Other confirmed speakers include Greg Brown, Chairman-CEO, and Eduardo Conrado, senior-VP and CMO, respectively, of Motorola Solutions; Kathy Button Bell, senior VP and CMO of Emerson and Brian Chermside, VP and Chief Commercial Officer of Dow Corning. The three-day conference is expected to draw about 800 marketing and sales executives.

Mike Hensley
Mike Hensley

The Business Marketing Association (BMA) has named Mike Hensley, executive VP-managing director of marketing agency gyro, as this year's winner of the G.D. Crain Award. The award recognizes a BMA member for career achievement in B2B marketing and service on behalf of the BMA at the national level. "It's a reflection on what the BMA has done for me and all of the great people I've met through the organization," said Hensley, who has been a member of the BMA for 26 years and is a past president of BMA Cincinnati.

BMA Marketing Strategy

B2B marketers are bracing for what's shaping up to be another year of dramatic change in marketing communications. Digital media, of course, will be at the forefront of B2B marketers' ability to better serve their customers and prospects and generate new leads. To get a sense of what's on the horizon, we asked three B2B marketers closely affiliated with the BMA - Stacy Cassio, president of BMA Carolinas, Tom Howard, past president of BMA Dallas and Scott Schermer, president of BMA Minnesota - to share some of their marketing strategies heading into 2012.


Bob Pearson
Bob Pearson

By Bob Pearson

I always enjoy speaking with B2B marketing executives about social media and online trends. They are the ultimate filters for change because they won't do something different unless it will improve their business. Period. The headline is that we're now entering an era of game-changing moves. Leaders are realizing that effective use of social media will evolve their marketing model, agency relationships and overall cost structure for the good of their business.  


BMA Colorado Chapter Joint Meetup with Mile High Society Project
1/5/2012 | Denver, CO 


BMA NorCal Chapter Branding Roundtable: Brand Successes and Failures of 2011  

1/11/2012 | Palo Alto, CA 


BMA Colorado Chapter Keynote Meeting: How Winning B2B Companies Achieve Profitable Growth
1/11/2012 | Denver, CO 


BMA Milwaukee Chapter Event: Marketing Data Trends
1/12/2012 | Milwaukee, WI


BMA Chicago Chapter Marketing Innovators Luncheon Seminar: Marketing Innovations: The Big Marketing Idea is Alive and Well in Chicago
1/12/2012 | Chicago, IL 





Marc Green
Marc Green

Green: Pivot in online ad strategy starting to pay off 


B2B marketing is in a continual state of flux, and tinkering with the online-advertising playbook no longer does the trick. Marc Green, senior manager of marketing communications for National Starch/Corn Products International, and a member of the BMA national board, has in the last few years spearheaded a major pivot in the company's online-ad strategy. He explained how the changes have impacted the company's overall marketing efforts.  



It's not your dad's social media any longer. As social media becomes fundamental to marketing communications, companies are fast moving toward "social media engagement," according to a report released by marketing research company Gleanster. The report focuses on how companies need to leverage their social media channels to engage with buyers across multiple social networks and facilitate sharing and interaction in a systematic fashion.


A comprehensive test of marketing communication tactics >

Developing a data breach plan >

Dimensional mail campaigns: Open packages open doors >

Taking the blinders off when hiring >

Your company is ready to launch a social media effort. Now what? >  


ADVERTISEMENT: BMA Career Link - Apply Now!

Marketing Coordinator - Writer - ABM Industries Inc.


ABM Industries provides commercial cleaning and maintenance, facility engineering, energy efficiency, parking and security services for thousands of commercial, industrial, government and retail clients.

Apply Today at BMA CareerLink


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