During a panel discussion at The BtoB Forum: Mobile Marketing, several B2B advertising executives were asked a question that is top of mind for a growing number of B2B companies: How do you define mobile for marketing purposes? The answers ran the gamut.

By Jeff Molander
Last year I decided to set out and discover how B2B brands that were quietly generating actual sales using social media were doing it. A year's worth of research confirmed my suspicions about the so-called "social media revolution" and revealed an exciting opportunity: A chance for more of us to generate tangible business leads and sales using tools like LinkedIn, blogs and video.

Are you eager to tell your story about that killer social media program you produced? BMA Chicago is in the hunt for corporate members (small, medium and large) who want to share their social media success stories during Chapter's Marketing Innovators Luncheon. A panel of social media experts will review the entries and select three-four panelists to share their stories. The campaigns will be judged on creativity, results and integration with the rest of marketing mix. Agencies may submit on behalf of their clients. The deadline for entries is Dec. 14. The luncheon takes place on Feb. 2, 2012, at The Standard Club in Chicago.

By Adam Levy

The economy is a challenge for all of us, impacting B2B marketers in myriad ways. Whether it's a budget cut, an add-on project or a variety of other factors we are all faced with getting more done in less time - and with fewer people. So what's the answer? It may surprise you.  

BMA Chicago Chapter Acronym Holiday Bash
12/6/2011 | Chicago, IL 

BMA New Jersey Chapter Social Media Breakfast Workshop: Social Media Listening   

12/6/2011 | Somerset, NJ  

BMA SoCal Chapter Webinar Wednesday: "The Art of Becoming A Presentation God: Build, Design, and Deliver Presentations that Dominate"
12/7/2011 

BMA Colorado Chapter Keynote Meeting: Playing on the Fringes - Lessons in Disrupting the Status Quo
12/7/2011 | Denver, CO  

BMA Phoenix Chapter Holiday Party
12/7/2011 | Tempe, AZ   

SEE ALL UPCOMING EVENTS> 

Martin: Making sales enablement part of the value chain 

Suzanne Martin in August took the reins as executive VP and CMO of SAVO, which provides cloud-based sales enablement technology and consulting services. Martin, president of the BMA of Chicago, was previously in charge of Global Marketing for Motorola Solution's $4 billion Networks business. She spoke to BMA Buzz about where the pendulum is swinging on sales enablement.  

Social marketing is starting to eclipse all of the marketing challenges confronting B2B marketers. Global executives now attribute 52% of their brand's reputation to how social it is online today, up from 45% in 2010, according to a recent study published by Forbes Insights and Weber Shandwick. The study, titled, "Socializing Your Brand: A Brand's Guide to Sociability," said the global execs project that 65% of their brand's reputation will come from its online sociability in three years, a five-year growth rate of 44%.

How do email, social and search strategies work together? >

B-to-b use of social outpaces consumer side >

Social marketing gets much lip service, little deployment >

Mobile is the new desktop for marketers >

What are the three critical success factors that ensure your b-to-b email campaigns fulfill their potential? >  

Marketing Manager - Towers Watson

Towers Watson is a leading global professional services company that helps organizations improve performance through effective people, financial and risk management. With 14,000 associates around the world, we offer solutions for employee benefit programs, talent and reward programs, and risk and capital management.

Apply Today at BMA CareerLink