VOL 1  |  ISSUE 12
October 27, 2011                                                                                                              Editor -  Matthew Schwartz

Thank you to our generous BMA sponsors: Bloomberg CNBC 


Aaron Davis
Aaron Davis

When Aaron Davis took charge in November 2008 as executive VP and CMO, Global Marketing, Schneider Electric, he became the first CMO in the company's 170-year history. "My job was to come in and be a magnet for a central point where we set a strong vision to be a top 100 brand and a world-class marketing organization," said Davis, Davis and his team have worked diligently for the last three years to develop marketing communications as a core competence of Schneider Electric's operations, sharpen the company's marketing messages and broaden their impact.

minority report

In 2003 Facebook and Twitter didn't exist. Neither did smartphones or the notion of "social media." But in the last eight years, through the rise of social networks and new technologies, the marketing world has undergone massive change. So, what does the next decade hold in store for the advertising and marketing sectors? The question was tackled at a recent panel discussion titled, "Creativity 2020 Prepare Yourself for a Cooler, Smarter World."


Sean Geehan
Sean Geehan

By Sean Geehan

The B2B world shares many traits with the B2C market. However, two of the crucial differences are number of customers (weighting) along with the industry expertise (domain knowledge) that B2B decision makers have. In most cases, B2B companies with similar revenues have a fraction of number of customers compared to their B2C counterparts. This small number of key customers often determines the fate of your business.  


BMA Chicago Chapter Marketing Innovators Luncheon Seminar: Eduardo Conrado, Sr Vice President and CMO, Motorola Solutions
11/3/2011 | Chicago, IL     


BMA NorCal Chapter Sales Lead Roundtable: Aligning Sales & Marketing to Grow Revenue Streams
11/3/2011 | Palo Alto, CA  


BMA New Jersey Chapter Event: Creating a Social Business for B2B Companies
11/9/2011 | West Orange, NJ 


BMA Phoenix Chapter Event: Inside Sports Marketing
11/10/2011 | Scottsdale, AZ 


BMA St. Louis Chapter Event: YouTube is Social Too
11/10/2011 | St. Louis, MO 





Meg Goodman
Meg Goodman

Goodman: Opportunities for BMA members are 'vast and growing'   


Don't underestimate the power of "retweets" in your marketing arsenal. Meg Goodman, senior VP of client services at UMarketing and VP of Membership of the BMA, said retweets have played a key role in the BMA's nascent efforts to grow the number of BMA's followers on its Twitter account. Goodman spoke with BMA Buzz about the organization's social media efforts and some of the other ways the BMA is seeking to enhance its membership.  



Industry Research

The term "social intelligence" dates back to the 1920s to refer to an individual's ability to understand other people and to engage in adaptive interactions with them, according to a report released by marketing research company Gleanster. Sound familiar? The 80-year-definition takes on new meaning in a digital age, when social marketing and analytics are moving to the top of the B2B marketing agenda. The survey focuses on how B2B marketers can embed social intelligence throughout the marketing process.


Setting the record straight on internal/external social networks >

How can demand-generation marketers establish effective content strategies for their b-to-b email campaigns? >

Establishing an effective email append strategy >

Will Tumblr be the next big thing? >

Don't Do Social Media for Social Media's Sake >  


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