At IBM, predictive analytics is front and center. Big Blue is increasingly using predictive analytics to help target and identify the most optimal customers and prospects, according to John Kennedy, VP of corporate marketing at IBM and BMA national board member, who spoke at the 2011 International BMA Conference about database marketing. "We have been using predictive modeling to try to get much clearer, and much more precise, on where those pockets of opportunity are," he said. "For us as B2B marketers, it's not at a company level; inside big companies you've got divisions and pockets, and side companies, and inside all of those pockets, you've got individuals."

Telecommunications giant Sprint Nextel Corp. was on Tuesday named Communicator of the Year by the Business Marketing Association of New York City. Sprint won the recognition for its "Biz 360" marketing campaign targeting small and midsize businesses. "The connections that we're able to drive for small and medium-size business owners is not only an invaluable way to connect, but it's also a way to drive operational efficiencies," said Andrea Molette, director-media and corporate marketing at Sprint Nextel, who accepted the award on behalf of the company.

BMA now enables you to update your member profile on the marketing.org website with social media links, your favorite band, hobbies, favorite sports teams and personal information. To update your profile, click 'Edit My Profile' in the upper-right navigation, log in, click 'Custom' and add the info. "Our members are very active in the community and have a great time off the clock," said Al Maag, 2011-2012 BMA Chairman. "You may find like-minded folks to engage with, which is just one more bonus of being a BMA member."

By Mari Pat Varga

If you are ready to go beyond the platitudes - to grow and cultivate customer champions - you need to refresh all those inspiring phrases about the importance of customers. You need a regular and systematic way to take purposeful action and proactively interact with your customers.  

BMA Atlanta Chapter October 2011 Keynote Event: The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social
10/05/2011 | Atlanta, GA    

BMA Milwaukee Chapter Event: Free Networking + Ping Pong = FUN!
10/06/2011 | Milwaukee, WI 

BMA NorCal Chapter Sales Lead Roundtable: Case Study: Top FIVE Strategies to Maximize Leads at Your Events
10/06/2011 | Palo Alto, CA   

BMA New Jersey Chapter Event: Google - The Zero Moment of Truth
10/11/2011 | Florham Park, NJ 

BMA Chicago Chapter Marketing Innovators Luncheon Seminar: Dan Michelson, Chief Marketing Officer, Allscripts
10/12/2011 | Chicago, IL 

SEE ALL UPCOMING EVENTS> 

Farrey: Ensuring that BMA's visibility is growing  

The Business Marketing Association has a full agenda on tap for 2012, ranging from increasing the organization's visibility throughout the social sphere to strengthening its presence in Europe and Asia. Patrick Farrey, executive director for BMA, provided BMA Buzz with a taste of what the group has in store.  

Larger sectors like the automotive, pharmaceutical and package goods industries probably have big, fat marketing expenditures, right? Think again. These industries actually spend a small fraction of their revenue on marketing compared to other industries, according to a report released by marketing research firm IBISWorld. The report analyzed several industries that, as a share of revenue, spend the most on marketing with the hope of garnering attention to their products and services.

Exploding marketing automation myths for real results >

Social+service=happy customers2 >

Top 50 b-to-b advertisers boosted spending 7.5% in 2010 >

Online reputations: actions speak louder than words >

Build trusting relationships with b-to-b customers for better email results >  

Email deliverability plagues commercial senders >

Marketing Manager - Nutrition

Corn Products International / National Starch  

Corn Products International, Inc. (NYSE: CPO) is more than just one of the world's leading ingredient solutions providers. We are a critical component of global commerce, and a vital part of everyday life. Our more than 10,000 employees around the world are dedicated to bringing to market the kinds of ingredients that our customers depend on every day.

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